Dr. John's makes a range of chocolates and caramels that are sweetened with erythritol and xylitol, as well as sugar-free lollipops that are enriched with probiotics. THRIVE+ with Probiotics also feature cavity-fighting xylitol and erythiritol, plus monk fruit as sweeteners, making it possible to enjoy strawberry-, blackberry- and orange-flavored sweets in a guilt-free experience.
A serving is described by the brand as two lollipops, which contains 11 grams of dietary fiber and two billion colony-forming units of probiotics. As the brand describes, "the probiotic ingredients in THRIVE+ supports digestive health, immune health and protein utilization as part of a balanced diet and healthy lifestyle."
In place of unnatural colors, the lollipops feature ingredients like: carrot concentrate, purple and black carrots, as well as blackcurrants and blueberries.
What's Driving This Trend
- Probiotic Sweets
- There is an emerging trend of incorporating probiotics into sweet treats, providing an opportunity for companies to innovate in the confectionery industry.
- Sugar-free Alternatives
- The use of erythritol, xylitol, and monk fruit as sugar-free sweeteners is gaining popularity, presenting an opportunity for companies to create guilt-free sugar-free products across various industries.
- Natural Ingredients
- The demand for natural ingredients in candies is increasing, offering an opportunity for companies to develop products with fruit and vegetable concentrates as coloring agents.
Who This Affects Most
- Confectionery
- The confectionery industry can capitalize on the trend of incorporating probiotics into sweets, creating innovative probiotic candies and chocolates.
- Healthy Snacks
- The healthy snacks industry can explore the use of sugar-free sweeteners like erythritol, xylitol, and monk fruit to develop guilt-free and diabetic-friendly snack options.
- Functional Foods
- Functional food companies can leverage the demand for natural ingredients and probiotics to create innovative products that promote digestive health and overall well-being.
