The owner of popular Portland-based candy company 'QUIN' has released 'Candy is Magic,' a highly anticipated cookbook featuring delicious confection recipes.
The vibrant pages of the cookbook are filled with modern recipes and real ingredients that speak to novice and seasoned candy makers alike. The stunning photographs within the book capture the youthful energy of the products in a way that's appealing to a more mature audience. 200 original treats can be found inside of this book with recipes ranging from Chai-tea Lollipops to Honey and Sea Salt Marshmallows. The recipe book is as equally inspired by artful nostalgia as it is by an obsession for delicious sweets.
This super fun handbook is a perfect sentiment for anyone interested in making candy from home.
Key Themes Behind This Trend
- DIY Candy-making
- The popularity of 'Candy is Magic' highlights a trend for consumers to make their own candy at home.
- Modern Confection Recipes
- The cookbook showcases a trend for innovative and original candy recipes using real ingredients.
- Visual Appeal
- The stunning photographs within the book point to a trend for visually appealing cookbooks.
Where This Applies
- Publishing
- There is an opportunity for publishers to produce more cookbooks with unique and visually appealing themes.
- Food and Beverage
- Candy companies can expand their market by providing DIY candy kits or publishing their own cookbooks featuring their products.
- E-commerce
- Retailers can target consumers interested in making candy at home by offering candy-making supplies and equipment online.
