East Asian cuisines become increasingly design-focused
Implications - While presentation has always been an important factor in various cuisines around the world, specialty dishes in East Asian countries are putting a heavier focus on design as a selling point. Combining art, design and culinary skills, these dishes serve to offer interactive or experience-based benefits to those choosing to consume them. The use of design as a selling point doesn't take away from the fundamental focus these cuisines have on flavor, but instead serves to incentivize consumers to choose these particular items over competitors without this additional branding.
Workshop Question - How can your brand infuse design as a major selling point, whether in the products/services it offers, or in its marketing campaigns?
Trend Themes
-
Design-focused Cuisine — East Asian cuisines are putting a heavier focus on design as a selling point, offering interactive or experience-based benefits to consumers choosing to consume them.
-
Elevated Packaging — Artistic elements can be used to elevate special food products, such as delicacies associated with important holidays.
-
Unnatural Food Coloring — New interest in algae as a food source has popularized a variety of food and beverages that are intensely blue or even green, naturally.
Industry Implications
-
Food & Beverage — Trend towards design-focused cuisine creates opportunities for culinary artists to incorporate high-design and aesthetic elements to food presentation.
-
Packaging — Elevated packaging is becoming an increasingly important aspect of brand experience, particularly for special gift sets and holiday packaging.
-
Sustainability — The trend towards using unnatural food coloring can inspire sustainable food innovation that is focused on eco-friendly alternatives like algae.
4 Featured, 36 Examples:
186,446 Total Clicks
Date Range:
Dec 15 — Oct 17
Trending:
Warm
Consumer Insight Topics:
