Alcohol Brand Johnnie Walker will be releasing its biggest ad campaign in history in the coming days. The campaign is set to reach 50 countries and 270 million consumers in the first few weeks of its launch.
Continuing themes from previous campaigns, Johnnie Walker embraces its "keep walking" mantra. This time however, the brand incorporates the old adage of a journey being more important than the destination. The first commercial attempts to show consumers the campaign message that, "Joy Will Take You Further."
The campaign has enlisted the use of celebrity brand ambassadors like actor Jude Law and racecar driver Jensen Button. The brand's focus on the importance of one's journey is reflective of its own development and celebrates its evolution from early beginnings.