Category
Lifestyle
Assisted Choices
Trend cluster
Category
Candied
Cannabis
Brands are releasing candy products infused with various forms of cannabis.
4.3
Trend score
Trend
What is the Candied Cannabis trend?
Candied Cannabis: As the cannabis "lifestyle" industry continues to blossom in tandem with the medical marijuana industry, brands are releasing various forms of candy that are infused with cannabis. Whether recreational or used for medical reasons, these items serve to either offer a new experience with these products for self-proclaimed aficionados, or make cannabis use more palatable in the eyes of consumers who are new to the industry. This uses the normalcy that candy products are usually associated with as a vehicle to bring cannabis to a wide range of demographics.
Trend themes
Themes within the Candied Cannabis trend
Three behaviours holding the trend together01
Cannabis-infused edibles
The trend of infusing cannabis with edible products is allowing consumers to experiment with new cannabis experiences in an easy and non-intrusive way.
02
Functional benefits in edibles
Infusing CBD products with functional benefits like melatonin, L-theanine, ginger and turmeric, allows consumers to get the benefits of cannabis while also addressing other health concerns.
03
Artistic and playful packaging designs
The use of artistic and playful packaging designs in cannabis edibles disrupts the stigma of cannabis use and expands the consumer base that these edibles appeal to.
Industry implications
What the Candied Cannabis trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry has seen a rise in cannabis-infused edibles, offering new opportunities to experiment with flavors, textures, and functional benefits.
For
Pharmaceuticals
As cannabis is increasingly being recognized for its health benefits, pharmaceutical companies can explore new products using CBD and THC as active ingredients.
For
Packaging and Design
The use of artistic and playful packaging designs in cannabis edibles offers new opportunities for the packaging and design industry to create unique and personalized packaging for these products.
Workshop question
How can your brand make its products/services accessible to a wide range of consumers, rather than limiting itself to a select few?
Trend signals
Trend signals for Candied Cannabis
Trend score 4.3 out of 10, from popularity 64%, activity 57%, freshness 8%.
Popularity64%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Candied Cannabis trend
7 featured examples from Oct 15, 2015 to Jun 3, 2019CategoryLifestyle
Functional CBD Gummies
These CBD Gummies from Charlotte's Web Support Calming, Recovery & Sleep
The CBD industry can expand its offerings to the health and wellness industry with the development of functional CBD-infused products.
CategoryLifestyle
Gem-Shaped Cannabis Confections
Drip Sweets' Makes Candies Inspired by Crystalline Forms
The cannabis edibles industry can explore the potential of incorporating handmade, crystal-inspired confections to cater to the evolving preferences of consumers.
CategoryMarketing
Cannabis-Infused Gum Packaging
This Branding Mixes Classic Typography with Mesmerizing Graphics
The cannabis industry can capitalize on the trend of functional packaging and multicolored graphics to create unique branding for their products.
CategoryArt & Design
Edible Cannabis Product Packaging
Snoop Dogg and Pentagram are Creating Colorful Food Designs
The cannabis industry can benefit from hiring graphic design, packaging design, and branding agencies to develop visually appealing and easy-to-use packaging for their edible prod…
CategoryLifestyle
Cannabis-Infused Gummy Candies
The Dixie Elixirs Blazin’ Cinnamon Gummies Contain 100mg of THC
The cannabis-infused edibles industry is experiencing significant growth and offers potential for innovative products like the Dixie Elixirs Blazin’ Cinnamon Gummies.
CategoryLifestyle
Cannabidiol-Infused Gummy Bears
The CBDfx CBD Vegan Gummy Bears Help Manage Chronic Ailments
The CBD-based industry is tapping into the growing demand for natural health and wellness products.
CategoryLifestyle
CBD Chewing Gums
'CanChew' is Being Used in Clinical Trials for Patients with IBS
Opportunity for the medical industry to explore the potential benefits of CBD chewing gums as an alternative treatment for conditions like irritable bowel syndrome (IBS).
