Naturalistic Confection

Health transforms from anti-sugar to anti-chemical

Implications - In previous years, "sugar-free" was the go-to health movement in the candy industry. The downside is this movement called for sugar alternatives, many of which were chemical-laden. This resulted in an eventual backlash in keeping with the rise of the organic movement in other food categories, which has subsequently impacted the candy industry via naturalistic candy. This highlights a strategy for anticipating opportunity that proposes a timeline-based approach to current trends.

Workshop Question - What is the current fad in your industry, and how could its eventual downfall benefit -- or harm -- your brand?
SCORE 3.4
Popularity
Activity
Freshness
Megatrends
Patterns
25,740 Total Clicks
Oct 17 - Oct 17
Mild
LifestyleFood
Featured Examples
Chocolate-Covered Quinoa Candies - UNREAL's Treats Feature Candy-Coated Quinoa and Dark Chocolate
SCORE 5.9
Warm 910 Clicks Pub: Oct 18, 17
Chocolate-Covered Quinoa Candies
UNREAL's Treats Feature Candy-Coated Quinoa and Dark Chocolate
UNREAL is a brand that offers better-for-you alternatives to some of the most popular peanut butter cups and candy-covered chocolates on the market. Its products are made with vegan, organic and... [More]
Coconut-Based Candies - The Nutiva O'Coconut Organic Coconut Treats Have a Natural Recipe
SCORE 4.4
Average 331 Clicks Pub: Oct 17, 17
Coconut-Based Candies
The Nutiva O'Coconut Organic Coconut Treats Have a Natural Recipe
The Nutiva O’Coconut Organic Coconut Treats come as a beneficial treat option that is made from real coconut to provide real food in a candy format. Containing just 60 calories each, the... [More]
All-Natural Ginger Chews - Gem Gem's Candy Offers a Sweet Way to Receive the Benefits of Ginger
SCORE 2.7
Mild 319 Clicks Pub: Oct 17, 17
All-Natural Ginger Chews
Gem Gem's Candy Offers a Sweet Way to Receive the Benefits of Ginger
The ginger chews made by Gem Gem are produced in varieties like ‘Just Ginger!,’ ‘Oh, Oh, Orange!’ and ‘Gimme More Mango!’ each of which offers sweetness, a hint... [More]
Natural Candy Corn Treats - Sweet's Candy Corn is Naturally Flavored and Free from Artificial Dyes
SCORE 2.3
Untested 147 Clicks Pub: Oct 17, 17
Natural Candy Corn Treats
Sweet's Candy Corn is Naturally Flavored and Free from Artificial Dyes
Candy Corn from Sweet’s offers an alternative to traditional candy corn confections, most of which are artificially colored and flavored. Unlike most candy corn pieces that feature the... [More]
All-Organic Fruit Candies - GoOrganic Hard Candy Offers a Taste of Exotic Natural Fruit Flavors
SCORE 1.9
Untested 229 Clicks Pub: Oct 17, 17
All-Organic Fruit Candies
GoOrganic Hard Candy Offers a Taste of Exotic Natural Fruit Flavors
Hillside Candy is a company that specializes in offering confections for a healthy lifestyle and its GoOrganic brand provides an all-organic hard candy option that is made with simple natural... [More]
Quantcast