Home Bound Retail

Retail brands are leveraging the comforts of home to attract Gen X shoppers

Implications - With home and family ranked among the highest of Gen X priorities, it becomes clear why this demographic are increasingly drawn towards retail experiences that emphasize the comforts of being at home. From stores that recreate a home-style environment to retailers that make it easy to try on items from the bedroom, Gen X-targeted brands are adapting to this consumer segment's desire for comfort, familiarity and spending time with family over complex tech integration when shopping.
SCORE 8.1
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97,558 Total Clicks
Mar 16 - Oct 17
Just New and Warm
BusinessRetail
Featured Examples
Home-Like Lifestyle Shops - Gwyneth Paltrow's 'goopLAB' is a Permanent Store Styled Like a Home
SCORE 8.9
This Month and V. Hot 955 Clicks Pub: Sep 23, 17
Home-Like Lifestyle Shops
Gwyneth Paltrow's 'goopLAB' is a Permanent Store Styled Like a Home
Gwyneth Paltrow has experimented with launching several pop-up spaces for her ‘goop’ brand, but she is now launching the lifestyle brand’s first-ever permanent store called ‘... [More]
At-Home Fitting Room Services - YOURFITTINGROOM is a New Service Tailored to eCommerce Customers
SCORE 8.2
This Quarter and Hot 696 Clicks Pub: Sep 13, 17
At-Home Fitting Room Services
YOURFITTINGROOM is a New Service Tailored to eCommerce Customers
With the rise of ecommerce, consumers are accustomed to paying for an item in full and returning it should the item not be the right fit, or not be to their individual taste. One of the problems... [More]
Lifestyle-Oriented Retail Beacons - The New Barney's Manhattan Store Offers Shoppers Holistic Advice
SCORE 6.1
Warm 1,368 Clicks Pub: Mar 8, 16
Lifestyle-Oriented Retail Beacons
The New Barney's Manhattan Store Offers Shoppers Holistic Advice
The new Manhattan store location for Barney’s New York is turning heads for offering a beautiful shopping experience, but also a digital one to boot. The new beacon technology being rolled... [More]
Try-At-Home Undergarments - Harper Wilde Allows Consumers to Try on Bras in Their Own Home
SCORE 6.2
This Year and Warm 337 Clicks Pub: Jun 23, 17
Try-At-Home Undergarments
Harper Wilde Allows Consumers to Try on Bras in Their Own Home
Newly launched bra company, ‘Harper Wilde,’ is working to change the way women shop for their bras. Customers are able to order three bras to try on in the comfort of their own home and... [More]
Retail Store Apartments - John Lewis is Inviting Consumers to Temporary Live In Its In-Store Spaces
SCORE 7.5
This Quarter and Warm 225 Clicks Pub: Sep 16, 17
Retail Store Apartments
John Lewis is Inviting Consumers to Temporary Live In Its In-Store Spaces
‘The Residence’ is a unique new retail space from John Lewis that gives consumers the chance to really get a feel for what it’s like to purchase its products, by temporarily living... [More]
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