Retail brands are leveraging the comforts of home to attract Gen X shoppers
Implications - With home and family ranked among the highest of Gen X priorities, it becomes clear why this demographic are increasingly drawn towards retail experiences that emphasize the comforts of being at home. From stores that recreate a home-style environment to retailers that make it easy to try on items from the bedroom, Gen X-targeted brands are adapting to this consumer segment's desire for comfort, familiarity and spending time with family over complex tech integration when shopping.
Workshop Question - Where does your consumer feel happiest and how can adopt elements or even recreate that environment?
Trend Themes
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Comfortable Retail Store Design — Retail brands are recreating a home-style environment to improve customers' shopping experience.
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Personalized Digital Shopping Experience — Connected sales associates outfitted with iPads are creating a more personalized shopping experience for customers.
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At-home Fitting Room Services — Yourfittingroom is offering customers the convenience of trying items at home and returning them within a specific time frame.
Industry Implications
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Retail Industry — Retail brands are adapting to customers' desires for comfortable shopping experiences.
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E-commerce Industry — Hassle-free, direct-to-consumer retailers have experienced great success in recent years.
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Interior Design Industry — Retail brands are recreating comfortable home-style environments to encourage customers to truly relax and test various products.
