Crowdsourced Cosmetic

Cosmetic brands create cult followings through consumer collaboration

Implications - While it's not always possible to create a super customized experience for every consumer, cosmetic brands are going the route of crowd-tapping in order to create conversation around their products and gain consumer appreciation in an organic way. While the cosmetic market is saturated with celebrity names at the moment, consumers are looking for brands to align with and products they can feel connected to through having some say in their production. Understanding that makeup is a personal preference, cosmetic brands are creating communities around their branding by putting consumers first.
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
57,916 Total Clicks
Jan 16 - Dec 17
This Year and Warm
Featured Examples
Crowdsourced Cosmetic Products - BHüe Develops Products by Working Directly with Consumers
SCORE 6.1
Warm 1,082 Clicks Pub: Jun 3, 16
Crowdsourced Cosmetic Products
BHüe Develops Products by Working Directly with Consumers
BHüe is an innovative cosmetics brand that takes a different approach to bringing beauty to the masses. The brand makes a point to crowdsource and gather feedback from its customers when it comes... [More]
Crowdsourced Skincare Solutions - Johnson & Johnson's QuickFire Challenge Addresses Skin Health
SCORE 7.2
This Year and Warm 458 Clicks Pub: Dec 5, 17
Crowdsourced Skincare Solutions
Johnson & Johnson's QuickFire Challenge Addresses Skin Health
Johnson & Johnson recently announced its Digital Beauty QuickFire Challenge, which will be running through January 19th. and will accept entries that “address skin health management,... [More]
Crowdsourced Eyeshadow Palettes - Urban Decay's Newest Eyeshadows Offer a Unique Range of Colors
SCORE 5.1
Warm 936 Clicks Pub: Aug 30, 16
Crowdsourced Eyeshadow Palettes
Urban Decay's Newest Eyeshadows Offer a Unique Range of Colors
Urban Decay’s eyeshadows are some of the most popular ones on the market and the brand recently released its newest palette. Most makeup junkies own an Urban Decay ‘Naked’... [More]
Consumer-Created Skincare - Walgreens Created the 'YourGoodSkin' Skincare Line with Customers
SCORE 6.7
This Year and Warm 599 Clicks Pub: Oct 10, 17
Consumer-Created Skincare
Walgreens Created the 'YourGoodSkin' Skincare Line with Customers
Pharmacy store chain Walgreens recently launched its own line of skincare called ‘YourGoodSkin,’ which puts an emphasis on preventative care when it comes to solving skin issues.... [More]
Crowdsourced Beauty Cleansers - Glossier's New Gel Cleanser Was Developed with Help from Fans
SCORE 2.5
Untested 596 Clicks Pub: Jan 15, 16
Crowdsourced Beauty Cleansers
Glossier's New Gel Cleanser Was Developed with Help from Fans
Cult beauty brand Glossier recently introduced a new gel cleanser product to its lineup, formally known as the ‘Milky Jelly Cleanser.’ Development for the product began early last year... [More]
Quantcast