Cosmetic brands create cult followings through consumer collaboration
Implications - While it's not always possible to create a super customized experience for every consumer, cosmetic brands are going the route of crowd-tapping in order to create conversation around their products and gain consumer appreciation in an organic way. While the cosmetic market is saturated with celebrity names at the moment, consumers are looking for brands to align with and products they can feel connected to through having some say in their production. Understanding that makeup is a personal preference, cosmetic brands are creating communities around their branding by putting consumers first.
Workshop Question - What role does community have in your branding and product positioning?
Trend Themes
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Crowdsourcing Cosmetic Products — Cosmetic brands are using crowd-tapping to create conversation around their products and gain consumer appreciation by understanding that makeup is a personal preference.
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Consumer-created Skincare — Skincare brands collaborates with the customers to create community around the branding and make personalized products.
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Crowdsourced Skincare Solutions — Skincare brands create challenges to crowdsource and incorporate more innovative practices into their product development processes.
Industry Implications
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Cosmetics — Cosmetic brands are implementing innovative methods to create personalized products that have cult followings through customer collaboration.
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Skincare — Skincare brands are following new trends in developing products that are crowd-sourced to serve the needs of customers.
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Emerging Technologies — Companies are using innovative techniques to improve the development of their products and services.
