Crowdsourced Cosmetic

Cosmetic brands create cult followings through consumer collaboration

Implications - While it's not always possible to create a super customized experience for every consumer, cosmetic brands are going the route of crowd-tapping in order to create conversation around their products and gain consumer appreciation in an organic way. While the cosmetic market is saturated with celebrity names at the moment, consumers are looking for brands to align with and products they can feel connected to through having some say in their production. Understanding that makeup is a personal preference, cosmetic brands are creating communities around their branding by putting consumers first.
SCORE 6.7
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47,551 Total Clicks
Jan 16 - Oct 17
Just New and Average
Featured Examples
Crowdsourced Cosmetic Products - BHüe Develops Products by Working Directly with Consumers
SCORE 6.6
Warm 733 Clicks Pub: Jun 3, 16
Crowdsourced Cosmetic Products
BHüe Develops Products by Working Directly with Consumers
BHüe is an innovative cosmetics brand that takes a different approach to bringing beauty to the masses. The brand makes a point to crowdsource and gather feedback from its customers when it comes... [More]
Crowdsourced Eyeshadow Palettes - Urban Decay's Newest Eyeshadows Offer a Unique Range of Colors
SCORE 5.7
Warm 568 Clicks Pub: Aug 30, 16
Crowdsourced Eyeshadow Palettes
Urban Decay's Newest Eyeshadows Offer a Unique Range of Colors
Urban Decay’s eyeshadows are some of the most popular ones on the market and the brand recently released its newest palette. Most makeup junkies own an Urban Decay ‘Naked’... [More]
Crowdsourced Beauty Cleansers - Glossier's New Gel Cleanser Was Developed with Help from Fans
SCORE 2.9
Mild 467 Clicks Pub: Jan 15, 16
Crowdsourced Beauty Cleansers
Glossier's New Gel Cleanser Was Developed with Help from Fans
Cult beauty brand Glossier recently introduced a new gel cleanser product to its lineup, formally known as the ‘Milky Jelly Cleanser.’ Development for the product began early last year... [More]
Consumer-Created Skincare - Walgreens Created the 'YourGoodSkin' Skincare Line with Customers
SCORE 5.8
New and Warm 42 Clicks Pub: Oct 10, 17
Consumer-Created Skincare
Walgreens Created the 'YourGoodSkin' Skincare Line with Customers
Pharmacy store chain Walgreens recently launched its own line of skincare called ‘YourGoodSkin,’ which puts an emphasis on preventative care when it comes to solving skin issues.... [More]
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