With summer just around the corner, MAC is set to release its ice cream-inspired Soft Serve collection. Featuring pretty pastel shades that look almost tasty enough to eat, the new collection is ideal for creating soft summer looks.
The new Soft Serve collection consists of 12 new eyeshadows and six new Dare Hue Brow pencils. The eyeshadows feature a creamy, buildable texture so consumers can make the hues as light or dark as they wish. The brown pencils come in matching pastel shades, which are highly pigmented for creating bold, eye-catching looks. While they may not ideal for everyday wear, the colorful new shades are perfect for makeup aficionados who love to experiment with bold and unexpected hues.
Why This Trend Is Growing
- Ice Cream-inspired Cosmetics
- Disruptive innovation opportunity: Creating cosmetics that mimic the appearance and texture of popular food items, appealing to consumers' desire for unique and playful products.
- Pastel Shades
- Disruptive innovation opportunity: Developing a line of cosmetics with a range of pastel shades that cater to the growing demand for soft and feminine makeup looks.
- Bold and Unexpected Hues
- Disruptive innovation opportunity: Introducing a line of cosmetics that offer bold and unexpected colors for consumers seeking to express their individuality and creativity through makeup.
Industries Being Reshaped
- Cosmetics
- Disruptive innovation opportunity: Exploring new ingredients and formulations inspired by food items to create unique products that stand out in the competitive cosmetics industry.
- Fashion and Beauty Retail
- Disruptive innovation opportunity: Partnering with cosmetic brands to create limited-edition product lines that leverage the popularity of food-inspired trends, attracting customers looking for novelty and exclusivity.
- Beauty Influencer Marketing
- Disruptive innovation opportunity: Collaborating with beauty influencers to create content and campaigns that showcase the fun and creativity of using ice cream-inspired cosmetics, driving engagement and sales.
