With summer just around the corner, MAC is set to release its ice cream-inspired Soft Serve collection. Featuring pretty pastel shades that look almost tasty enough to eat, the new collection is ideal for creating soft summer looks.
The new Soft Serve collection consists of 12 new eyeshadows and six new Dare Hue Brow pencils. The eyeshadows feature a creamy, buildable texture so consumers can make the hues as light or dark as they wish. The brown pencils come in matching pastel shades, which are highly pigmented for creating bold, eye-catching looks. While they may not ideal for everyday wear, the colorful new shades are perfect for makeup aficionados who love to experiment with bold and unexpected hues.