Precision Cosmetics

Makeup applications becomes highly accurate to highlight a polished look

Implications - More undone, "natural" looks have dominated the cosmetics industry for years. This idea of naturalism implies an amount of shame in the artifice of makeup that does not adhere to modern feminist ideals. The backlash to this is the return of unabashedly glamorous, polished looks that call for precision application, which makeup brands are satisfying through inventive tools to boost accuracy. This shows that today's consumer does not separate their political views from the products they consume.
SCORE 7.6
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39,908 Total Clicks
May 17 - Oct 17
This Year and Warm
FashionCosmetics
Featured Examples
Ergonomic Mascara Wands - Lash 180's Brush Helps Consumers Lengthen, Curl, Define & Volumize Lashes
SCORE 8.6
This Year and V. Hot 1,001 Clicks Pub: Oct 3, 17
Ergonomic Mascara Wands
Lash 180's Brush Helps Consumers Lengthen, Curl, Define & Volumize Lashes
With each new mascara product that is released on the market, there seems to be an extreme amount of emphasis placed on the shape of the brush head, but this ergonomic mascara wand from Lash 180... [More]
LED Lip Gloss Applicators - Raepak's Light-Up Lip Gloss Container Also Includes a Mirror
SCORE 8.1
This Year and Hot 1,401 Clicks Pub: Oct 4, 17
LED Lip Gloss Applicators
Raepak's Light-Up Lip Gloss Container Also Includes a Mirror
As dark winter nights approach, beauty still lives on in the world of fashion. But what will be the next iconic movement in the world of cosmetics? Could it be a celebrity’s beautiful line of... [More]
Pizza Cutter-Inspired Eyeliners - Revlon's 'ColorStay Exactify Liquid Liner' is Incredibly Precise
SCORE 7.4
This Year and Warm 679 Clicks Pub: Oct 2, 17
Pizza Cutter-Inspired Eyeliners
Revlon's 'ColorStay Exactify Liquid Liner' is Incredibly Precise
Just a short while ago, MAC debuted a new liquid eyeliner that utilizes a wheel applicator instead of a traditional brush—a style that was recently adopted by Revlon, with its similar-looking &#... [More]
Brush-On Perfumes - This Fragrance from Byredo is Available With a Brush-On Applicator
SCORE 5.5
This Year and Warm 489 Clicks Pub: May 16, 17
Brush-On Perfumes
This Fragrance from Byredo is Available With a Brush-On Applicator
The new brush-on perfume from Byredo is the perfect solution for those seeking to smell great on the go. Carrying around a whole bottle of perfume can be a risky move. The glass bottle could break (... [More]
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