Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Revlon's 'ColorStay Exactify Liquid Liner' is Incredibly Precise

 - Oct 2, 2017
References: global.ulta & popsugar
Just a short while ago, MAC debuted a new liquid eyeliner that utilizes a wheel applicator instead of a traditional brush -- a style that was recently adopted by Revlon, with its similar-looking 'ColorStay Exactify Liquid Liner.'

Available in four different shades, consumers can get a perfectly precise look with the pizza cutter-like applicator, which distributes product in a totally even and controlled manner. The ColorStay Exactify Liquid Liner comes in a classic black, a deep charcoal that's infused with pink sparkles, a subtle hue of rosy pink, and a versatile hue of aqua blue.

As Revlon's version is just $12 USD, it's competitively priced to be substantially more affordable than MAC's, making it easier for consumers to test out the new applicator without breaking the bank.