Lash 180's Brush Helps Consumers Lengthen, Curl, Define & Volumize Lashes

 - Oct 3, 2017
References: wwpinc & packagingdigest
With each new mascara product that is released on the market, there seems to be an extreme amount of emphasis placed on the shape of the brush head, but this ergonomic mascara wand from Lash 180 completely redefines both comfort and usability.

The mascara brush developed by World Wide Packaging LLP boasts a patent-pending polypropylene applicator that is "shaped like a triangle and designed to be held vertically." The brush also features a mechanism that can be twisted to adjust the wand to different positions.

With this uniquely shaped brush, beauty consumers are able to lengthen, define, curl or volumize their lashes—whereas most mascara wands are only suited to creating one type of look. On top of its innovative brush, the Lash 180 product itself includes a nourishing formula of vitamins and amino to fortify the lashes.