Millennial parents encourage their kids to become more image-conscious
Implications - Creativity and self-expression are important to the socially minded Millennial. This does not change as the Millennial enters parenthood, and in fact is a value they're passing on to their own children. Brands are responding by developing products that are conducive to an aspirational, enviable childhood.
Workshop Question - What are the key motivators of your target consumer, and do they impact their family/relationship dynamics?
Trend Themes
1. Aspirational and Enviable Childhood - Millennial parents are encouraging creativity and self-expression in their children, and brands are responding by developing products that are conducive to an aspirational, enviable childhood.
2. Well-made Kids Clothing - Retailers are creating individualistic and well-made kids clothing and targeting Millennial parents seeking local, unique, and themed kids' apparel.
3. Natural Ingredients in Children's Skincare - Brands are offering bath and body care for kids that uses natural and organic ingredients and emphasizing its use of clean ingredients to catch the eyes of health-conscious mothers.
Industry Implications
1. Children's Clothing - Boutiques and lifestyle retailers are rejuvenating traditional clothing aesthetics or creating one-of-a-kind, well-made pieces that appeal to parents seeking formal staples and memorable occasion apparel.
2. Children's Skincare - Brands are introducing natural and organic bath and body care lines for kids that attract health-conscious mothers seeking the best possible care for their children.
3. Luxury Streetwear - Luxury brands are offering unconventional products such as a line of plush toy streetwear, which can be great decor and gifts for fashion fanatics.
4 Featured, 33 Examples:
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Date Range:
Dec 16 — Oct 17
Trending:
Warm
Consumer Insight Topics:
