Medicinal Fad

Lozenges and mints are now adopting various food industry fads

Implications - Lozenges and mints have traditionally been used for minor health-related throat irritations, but brands that make them are now infusing them with various food industry fads – as they seek to overthrow the "classic" associations that most often come to mind with these items. As traditional products in any industry are slowly being replaced by personalized or novelty ones, the incorporation of dietary fads into an oft overlooked item allows it to cater to a more experiential consumer.
SCORE 5.4
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193,620 Total Clicks
Jan 16 - Oct 17
Recent and Mild
MarketingLifestyleFoodHealth
Featured Examples
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SCORE 7.4
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SCORE 3.3
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SCORE 5
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SCORE 4.1
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Craving Control Lozenges - 'Crave Crush' is a Supplement to Help Stop Sugar Cravings
SCORE 3.3
This Quarter and Mild 50 Clicks Pub: Aug 5, 17
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Knowing that many consumers struggle with a constant desire to sate their sweet tooth, Crave Crush developed a plant-based mint lozenge to help individuals stop sugar cravings. When one consumes an... [More]
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