Lozenges and mints are now adopting various food industry fads
Implications - Lozenges and mints have traditionally been used for minor health-related throat irritations, but brands that make them are now infusing them with various food industry fads – as they seek to overthrow the "classic" associations that most often come to mind with these items. As traditional products in any industry are slowly being replaced by personalized or novelty ones, the incorporation of dietary fads into an oft overlooked item allows it to cater to a more experiential consumer.
Workshop Question - How can your brand accommodate more "current" fads in its industry to make some of its traditional offerings more dynamic?
Trend Themes
1. Personalized and Novelty Products - As traditional products in any industry are slowly being replaced by personalized or novelty ones, there is an opportunity to incorporate dietary fads into traditionally made items, in order to cater to a more experiential consumer.
2. All-natural Supplements - Alternative all-natural herbal supplements infused within lozenges and mints opens up an opportunity for companies to target consumers by promoting wellness as well as offering alternatives to unhealthy sugary snacks.
3. Cannabis Infused Products - The growing popularity of the cannabis industry presents an opportunity for the creation of unique confectionery goods like cannabis infused mint drops offering consumers an alternative way to consume THC.
Industry Implications
1. Health and Wellness - By incorporating various dietary fads and all-natural supplements into lozenges and mints these items can be positioned as wellness products.
2. Confectionery Industry - Infusing traditional mint lozenges with new flavors like spiced pumpkin and mints with energy enhancing supplements presents an opportunity to target consumers looking for different snack alternatives.
3. Cannabis Industry - With increasing legalisation of cannabis, companies can create edible confectionery products infused with THC much like cannabis matcha mints which provides an alternative way to consume the drug.
