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Economical Parenting

Pro-Millennial parents who are still in debt opt for value-focused parenting

Implications - Having gone through post-secondary education during the recession, Millennials have accumulated a fair amount of debt. This adds conflict to their transition into parenthood. As a response, services that are more economical in their approach to baby products are well received. In stark contrast to "budget-conscious" services, these focus on giving the Millennial more bang for their buck, enabling a happy balance between aesthetic-friendly services, and those that offer savings.

Workshop Question - What are two conflicting desires of your customer, and how can you consolidate them?
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
101,428 Total Clicks
May 17 - Oct 18
This Quarter and Warm
LifestyleLifeLife-StagesBabies
Featured Examples
Cardboard Baby Cribs - This Flatpack Baby Crib Saves Space and Could Help Save the Environment
SCORE 7.7
Hot 5,814 Clicks Pub: Jul 20, 17
Cardboard Baby Cribs
This Flatpack Baby Crib Saves Space and Could Help Save the Environment
Baby cribs often tend to be rather cumbersome and heavy, which is why Romania-based product designer Nicolae Baciu decided to switch things up by designing an innovative new flatpack baby crib that... [More]
Water-Saving Baby Baths - The 'BabyDam' Bathtub Divider Instantly Creates a Baby Bath in an Instant
SCORE 6.5
Warm 3,137 Clicks Pub: May 11, 17
Water-Saving Baby Baths
The 'BabyDam' Bathtub Divider Instantly Creates a Baby Bath in an Instant
Many parents take to giving young babies a bath in the bathroom or kitchen sink, so the ‘BabyDam’ bathtub divider is intended to offer a way to help create the optimal tub using your... [More]
Affordable Baby Subscription Boxes - Target Created a New Monthly Subscription Box for Babies
SCORE 7.7
This Year and Hot 1,961 Clicks Pub: Mar 8, 18
Affordable Baby Subscription Boxes
Target Created a New Monthly Subscription Box for Babies
Well-known retailer Target created a new subscription box for babies, attempting to make shopping for little ones easier and more affordable. The monthly box named ‘Cat and Jack’ is... [More]
Compact D2C Strollers - Colugo is a D2C Brand Sharing Baby Transport Systems for Millennial Parents
SCORE 7.5
This Quarter and Warm 284 Clicks Pub: Oct 30, 18
Compact D2C Strollers
Colugo is a D2C Brand Sharing Baby Transport Systems for Millennial Parents
‘Colugo’ is the name of a newly launched direct-to-consumer brand that targets Millennial parents who are looking for affordable baby transport systems that offer plenty of value and... [More]
Recycled Baby Clothing - Vigga Creates a Circular Economy for Baby and Maternity Clothes
SCORE 3.5
Mild 260 Clicks Pub: Oct 5, 17
Recycled Baby Clothing
Vigga Creates a Circular Economy for Baby and Maternity Clothes
Parents always talk about how kids grow up so fast, but Vigga was one of the first companies to recognize that those comments aren’t nostalgic salvos about the passage of time — they’... [More]
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