Economical Parenting

Pro-Millennial parents who are still in debt opt for value-focused parenting

Implications - Having gone through post-secondary education during the recession, Millennials have accumulated a fair amount of debt. This adds conflict to their transition into parenthood. As a response, services that are more economical in their approach to baby products are well received. In stark contrast to "budget-conscious" services, these focus on giving the Millennial more bang for their buck, enabling a happy balance between aesthetic-friendly services, and those that offer savings.

Workshop Question - What are two conflicting desires of your customer, and how can you consolidate them?
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101,428 Total Clicks
May 17 - Oct 18
This Quarter and Warm
LifestyleLifeLife-StagesBabies
Featured Examples
Cardboard Baby Cribs - This Flatpack Baby Crib Saves Space and Could Help Save the Environment
SCORE 7.7
Hot 5,814 Clicks Pub: Jul 20, 17
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SCORE 6.5
Warm 3,137 Clicks Pub: May 11, 17
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Affordable Baby Subscription Boxes - Target Created a New Monthly Subscription Box for Babies
SCORE 7.7
This Year and Hot 1,961 Clicks Pub: Mar 8, 18
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Compact D2C Strollers - Colugo is a D2C Brand Sharing Baby Transport Systems for Millennial Parents
SCORE 7.5
This Quarter and Warm 284 Clicks Pub: Oct 30, 18
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Colugo is a D2C Brand Sharing Baby Transport Systems for Millennial Parents
‘Colugo’ is the name of a newly launched direct-to-consumer brand that targets Millennial parents who are looking for affordable baby transport systems that offer plenty of value and... [More]
Recycled Baby Clothing - Vigga Creates a Circular Economy for Baby and Maternity Clothes
SCORE 3.5
Mild 260 Clicks Pub: Oct 5, 17
Recycled Baby Clothing
Vigga Creates a Circular Economy for Baby and Maternity Clothes
Parents always talk about how kids grow up so fast, but Vigga was one of the first companies to recognize that those comments aren’t nostalgic salvos about the passage of time — they’... [More]
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