'Colugo' is the name of a newly launched direct-to-consumer brand that targets Millennial parents who are looking for affordable baby transport systems that offer plenty of value and features to suit a busy life on the go.
Some of the products offered by the brand include The Baby Carrier, The Backpack and The Compact Stroller, which are sold individually, as well as together in The Perfect Bundle.
While some high-end or all-terrain strollers sell for well over a thousand dollars, The Compact Stroller comes in at under $300 and boasts smart features like a one-handed, two-second folding mechanism. The durable, stylish and lightweight stroller is touted as being "easier to carry than a bag of groceries," which also makes it easy to tuck away at home when it is not in use.
Key Themes Behind This Trend
- Direct-to-consumer Baby Products
- Disruptive innovation opportunity: Develop affordable and feature-rich baby transport systems targeted at Millennial parents.
- Affordable Compact Strollers
- Disruptive innovation opportunity: Design lightweight and durable strollers with smart features that can be folded with one hand in seconds.
- Value Bundles for Parents
- Disruptive innovation opportunity: Create bundles of baby products that offer convenience, quality, and affordability for busy Millennial parents.
Where This Applies
- Baby Products
- Disruptive innovation opportunity: Explore the market for innovative baby transport systems and accessories.
- Direct-to-consumer Brands
- Disruptive innovation opportunity: Establish new direct-to-consumer brands catering to Millennial parents seeking affordable and quality baby products.
- E-commerce and Online Retail
- Disruptive innovation opportunity: Develop online platforms specializing in selling affordable and feature-rich baby products directly to consumers.
