Millennial parents integrate personal brand into family with chic products
Implications - The Millennial consumer remains motivated by the same things as they age. One of their key motivators being personal brand and a sense of fun and adventure, Millennial parents will react positively to fad-focused parenting products. This demonstrates the Millennial's need to balance between the self and tangible responsibilities as they age.
Workshop Question - How are you helping your aging consumer remain themselves?