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Fad-Focused Parenting

Millennial parents integrate personal brand into family with chic products

Implications - The Millennial consumer remains motivated by the same things as they age. One of their key motivators being personal brand and a sense of fun and adventure, Millennial parents will react positively to fad-focused parenting products. This demonstrates the Millennial's need to balance between the self and tangible responsibilities as they age.

Workshop Question - How are you helping your aging consumer remain themselves?
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
47,502 Total Clicks
May 18 - Nov 18
This Quarter and Warm
LifestyleLifeLife-StagesBabies
Featured Examples
Fashionable Personalized Diapers - Huggies 'Made by You' Introduces Customizable Diaper Gifts
SCORE 8.8
This Year and V. Hot 2,524 Clicks Pub: Jun 6, 18
Fashionable Personalized Diapers
Huggies 'Made by You' Introduces Customizable Diaper Gifts
Diapers are often given as gifts to new parents, but most of the time, they rely on being creatively packaged to elevate the presentation of a baby care essential—Huggies is out to change this... [More]
Streetwear Baby Onesies - Carrots by Anwar Carrots Released a New Line of Streetwear Style Onesies
SCORE 7.5
This Year and Hot 1,267 Clicks Pub: May 9, 18
Streetwear Baby Onesies
Carrots by Anwar Carrots Released a New Line of Streetwear Style Onesies
New Jersey-based Baby Carrots by Anwar Carrots created a new line of streetwear style onesies for babies and toddlers. The emerging clothing brand and creative collection are known for a dynamic... [More]
Fantasy Movie-Themed Apparel - Gap Kids' Solo Star Wars Clothing Line Has Fun Character Images
SCORE 4
This Year and Mild 504 Clicks Pub: May 4, 18
Fantasy Movie-Themed Apparel
Gap Kids' Solo Star Wars Clothing Line Has Fun Character Images
Gap Kids created a new Solo Star Wars clothing line, a collection of articles that are all themed by the highly anticipated fantasy movie Solo: a Star Wars Story movie that is being released May 25th.... [More]
Hip Children's Sheets - Brooklittles Offers Gender-Neutral Designs to Babies and Kids
SCORE 4.6
This Quarter and Average 147 Clicks Pub: Nov 6, 18
Hip Children's Sheets
Brooklittles Offers Gender-Neutral Designs to Babies and Kids
Brooklinen is one of the fastest growing bedsheet startups right now and the brand is ready for further expansion with its Brooklittles sheets for kids. Designed with the same sleek and urban... [More]
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