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Fad-Focused Parenting

Millennial parents integrate personal brand into family with chic products

Implications - The Millennial consumer remains motivated by the same things as they age. One of their key motivators being personal brand and a sense of fun and adventure, Millennial parents will react positively to fad-focused parenting products. This demonstrates the Millennial's need to balance between the self and tangible responsibilities as they age.
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
72,774 Total Clicks
Jul 16 - Oct 17
Fresh and Warm
LifestyleLifeLife-StagesBabies
Featured Examples
Pop Culture Baby Costumes - This LA Mom Comically Dresses Her Son to Look Like Pop Culture Figures
SCORE 8.3
Hot 14,041 Clicks Pub: Aug 25, 16
Pop Culture Baby Costumes
This LA Mom Comically Dresses Her Son to Look Like Pop Culture Figures
Laura Izumikawa Choi, the mother of an adorable baby named Joey, has continuously been taking to social media to show her many followers what her son looks like when he’s dressed to emulate... [More]
Millennial-Targeted Baby Brands - The Latin Baby is a Baby Food Brand for Millennial Parents
SCORE 5.5
Warm 2,271 Clicks Pub: Sep 9, 16
Millennial-Targeted Baby Brands
The Latin Baby is a Baby Food Brand for Millennial Parents
The Latin Baby is a Florida-based brand that caters to the needs and preferences of millennial—specifically Latin American—parents. Unlike older brands, The Latin Baby uses superfood... [More]
Baby-Centric Yoga Mats - Magic Carpet Yoga Mats' 'Happy Baby' Collection Targets Active Parents
SCORE 4.9
Average 1,450 Clicks Pub: Jul 21, 16
Baby-Centric Yoga Mats
Magic Carpet Yoga Mats' 'Happy Baby' Collection Targets Active Parents
Magic Carpet Yoga Mats’ ‘Happy Baby’ collection consists of stylish and functional yoga mats that are designed to meet the lifestyle needs of active parents. While staying fit can... [More]
Snapchat-Inspired Baby Albums - This Album App Stores and Tracks Visual Documentation of Families
SCORE 4.7
Average 489 Clicks Pub: Sep 12, 16
Snapchat-Inspired Baby Albums
This Album App Stores and Tracks Visual Documentation of Families
While older generations have historically documented their photos and albums in physical form, online interactive albums such as the the ones ‘Hell’O Baby’ provides are suited for... [More]
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