Brooklinen is one of the fastest growing bedsheet startups right now and the brand is ready for further expansion with its Brooklittles sheets for kids. Designed with the same sleek and urban aesthetic as its adult sheets, Brooklittles ditches the cutesy bunnies and pastel elephants generally found in traditional baby bedding. Instead, the child-focused collection features gender-neutral prints, like yellow triangles and simple blue matchsticks.
The Brooklittles collection showcases a growing craze among many hip direct-to-consumer startups as they begin to produce child-sized versions of their products. The kid-focused pieces do not skimp on quality and in many ways mirror their adult counterparts, aside from their smaller size. The craze surrounding these items plays into the buying habits of parents as they aim to provide high-quality comfort to their children, while also mirroring their own aesthetic and ideals.