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Supportive Cosmetics

Cosmetic brands seek to empower individuals with cancer

Implications - Makeup has long been an effective tool in helping cancer patients through some of the self-esteem issues that arise from the treatments associated with their illnesses, and cosmetic brands are taking hold of that fact to offer products and services that specifically cater to these individuals. This shift is particularly important – as services outside of those in the medical field that cater to cancer patients tend to be limited – and functions as a continuation of brands' desire to personalize their offerings.

Workshop Question - How can your brand promote important causes, particularly by catering to underserved communities?
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
47,116 Total Clicks
Oct 16 - Oct 17
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Art & DesignFashionLifestyleHealthSocial Good
Featured Examples
Empowering Cancer Awareness Initiatives - 'Give-a-Care' Provides Products for Cancer Patients
SCORE 5.2
Warm 1,896 Clicks Pub: Oct 18, 16
Empowering Cancer Awareness Initiatives
'Give-a-Care' Provides Products for Cancer Patients
The newest ‘Rethink Breast Cancer’ Initiative ‘Give-a-Care’ provides products with statements that patients and survivors of breast cancer can relate to, while offering... [More]
Mustache-Celebrating Lipsticks - The Bite Beauty Mauvember Lipstick Supports a Good Cause
SCORE 4.4
Average 538 Clicks Pub: Nov 2, 16
Mustache-Celebrating Lipsticks
The Bite Beauty Mauvember Lipstick Supports a Good Cause
While Movemeber is often seen as an occasion for men to raise awareness about prostate and testicular cancer, Bite Beauty is helping women join the cause with its cleverly named Mauvember Lipstick.... [More]
Awareness-Raising Cosmetics - Atiqa Odho Cosmetics' is Selling a Special Breast Cancer Awareness Set
SCORE 2
Untested 366 Clicks Pub: Oct 28, 16
Awareness-Raising Cosmetics
Atiqa Odho Cosmetics' is Selling a Special Breast Cancer Awareness Set
Pakistani actress Atiqa Odho recently expanded her cosmetics brand with a new pink-hued set that celebrates Breast Cancer Awareness Month. Not only does the new collection gives consumers a fun way... [More]
Cancer Patient Beauty Classes - Sephora is Introducing 'Brave Beauty' Classes for Confidence
SCORE 2.5
Mild 319 Clicks Pub: Mar 25, 17
Cancer Patient Beauty Classes
Sephora is Introducing 'Brave Beauty' Classes for Confidence
Last year, Sephora announced that it would be holding ‘Classes for Confidence’ to help inspire fearlessness in those facing major life transitions. Now, one of the newest classes in the... [More]
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