Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Vigga Creates a Circular Economy for Baby and Maternity Clothes

 - Oct 5, 2017
Parents always talk about how kids grow up so fast, but Vigga was one of the first companies to recognize that those comments aren't nostalgic salvos about the passage of time — they're complaints. Babies especially grow with alacrity, and parents need to spend money to replace their clothes at unfortunately frequent intervals. Vigga, a baby and maternity clothing business, has introduced a new economic model based around recycling that both saves money and environmental impact for young families.

Vigga's lines of baby clothing are designed for various stages of children's growth. The business operates on a subscription model, with parents paying relatively low monthly fees compared against the price of brand new clothing. Each bag of Vigga clothing comes with 15 - 20 pieces suited to various age ranges. These will last for a few months depending on the child, and when they've been outgrown, parents simply pack the clothes up and return them to Vigga while a new bag gets sent. The old clothes get refurbished by Vigga and put back into their circular economy, with each bag of clothing passing through at least five families.