As consumers take on the start of a new year with an eye on lifestyle refreshes and tackling new goals, Evergreen Activewear is hoping to change the landscape for expecting and postpartum mothers. The newly-launched maternity activewear brand aims to support women into motherhood with high-quality and sustainable workout attire.
Founded by mothers, Evergreen Activewear is a women-owned, mom-owned brand created specifically for women who are active and eco-conscious during pregnancy and after delivery. In addition to creating community among mothers, Ellen Hockley Harrison also strives to help mothers stay active (and comfortable) and feel empowered as their bodies change.
Evergreen Activewear, a member of 1% for the Planet, offers four pieces made with PEF and Oeko-Tex Standard 100 certified fabrics. These include the patent-pending Maternity Cycle Shorts, the Juniper Sports Bra, the Pine Maternity Leggings, and the Everday Exercise Shorts. The entire range is available to purchase online.
Image Credit: Evergreen Activewear
Key Themes Behind This Trend
- Maternity Activewear
- The trend of creating specialized maternity activewear to support women into motherhood and sustainably fulfill their lifestyle goals.
- Eco-conscious Fashion
- The trend of incorporating sustainable fabrics and environmentally-friendly practices in the creation of fashion products, appealing to consumers with social and environmental values.
- Mom-owned Brands
- The trend of creating brands and products that are tailored to mothers' needs, preferences, and lifestyles, and building a community around these shared experiences.
Where This Applies
- Fashion Retail
- There's an opportunity for retail companies to offer maternity activewear that caters to maternal needs while promoting sustainability to socially responsible consumers.
- Fitness and Health
- There's an opportunity for fitness and health companies to expand into the maternity activewear market while emphasizing the importance of staying active and comfortable during pregnancy and postpartum.
- Consumer Goods
- There's an opportunity for companies to launch mom-owned brands that offer eco-friendly, high-quality products that cater to mothers' unique needs and preferences, fostering a sense of community and empowerment.
