Category
Lifestyle
Assisted Choices
Trend cluster
Category
Dietetic
Dessert
Desserts made from vegetables reframe indulgence as part of a healthy lifestyle.
3.6
Trend score
Trend
What is the Dietetic Dessert trend?
Dietetic Dessert: Consumers are pressured to live healthy lifestyles everywhere they turn, but avoiding all indulgence is a Sisyphean quest. Rather than succumbing to guilt after every dietary transgression, brands have introduced vegetable desserts that quell indulgent pangs without also inducing shame. Appeals to a healthy lifestyle through the lens of indulgence help brands to connect with consumers through multiple channels of desire.
Trend themes
Themes within the Dietetic Dessert trend
Three behaviours holding the trend together01
Indulgent Health
The trend of indulgent health has influenced the creation of vegetable-rich desserts in order to satisfy cravings but without inducing shame and guilt among consumers.
02
Clean Eating
The trend of clean eating has led to the development of vegetable snacks that are organic, non-GMO and contain no artificial ingredients.
03
Sustainable Snacking
The trend of sustainable snacking has resulted in the creation of guilt-free dessert bites that are Carbon Neutral Certified and made with sustainable, fair trade and organic ingredients.
Industry implications
What the Dietetic Dessert trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can take advantage of these trends and create dessert options that cater to health-conscious consumers, vegans and sustainability-minded individuals.
For
Healthcare
The healthcare industry can utilize these trends in creating healthier dessert options that can appeal to patients, including those with dietary restrictions or health conditions such as diabetes.
For
Retail
The retail sector can benefit from these trends by promoting vegetable desserts and snacks as healthier alternatives to traditional sweets, expanding options for consumers and meeting the demand for cleaner eating.
Workshop question
What is the "vegetable" (i.e. the necessary but unappealing interaction) in your brand's relation to consumers? How can you reframe that as something desirable?
Trend signals
Trend signals for Dietetic Dessert
Trend score 3.6 out of 10, from popularity 45%, activity 55%, freshness 8%.
Popularity45%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Dietetic Dessert trend
5 featured examples from Jun 5 to Oct 4, 2017CategoryLifestyle
Nourishing Vegetable Popsicles
SPRICE Offers Flavors Like Orange & Carrot and Cucumber & Lime
Develop healthy alternative treats for snacking.
CategoryLifestyle
Clustered Vegetable Snacks
Hippie Snacks' Veggie Snacks are a Savory Alternative to Sweet Clusters
Development of innovative snack products to cater to health-conscious consumers seeking alternatives to traditional snacks.
CategoryLifestyle
Sweet Corn Ice Creams
This Fruit and Vegetable Dessert Blends Sweet Corn and Berries
Incorporating fruit and vegetable ingredients into various food and beverage products.
CategoryLifestyle
Vegetable-Rich Ice Lollies
Pip Organic's Healthy Popsicles Boast Sneaky Vegetable Additions
Disruptive innovation opportunity: Explore new ingredients and processes to create healthier food and beverage options.
CategoryLifestyle
Sustainable Organic Dessert Bites
The Alter Eco Coconut Clusters are Sustainable and Fair Trade
Alter Eco's sustainable Coconut Cluster snack establishes a precedent for other snack food brands to follow suit and meet the growing demand for sustainable, healthier snack optio…
