Vegetable-Rich Ice Lollies

Pip Organic's Healthy Popsicles Boast Sneaky Vegetable Additions

Unlike many ice lollies that get their vibrant hues from artificial colors, these healthy popsicles are only colored by natural ingredients.

The Pip Organic Rainbow Fruity Lollies with Cheeky Veg boast a formula that includes organic apples, grapes, pineapple, bananas, mango, orange and strawberry, as well as organic vegetables like butternut, orange carrot, plus purple carrot and spinach. As a whole, these popsicles boast no added sugars, sweeteners, colors, flavorings and as the brand says, "anything else artificial whatsoever."

The 100% organic fruit and vegetable ice lollies for kids serve as a healthy snack or a nutritious dessert, especially since many kids will be drawn to the vibrant colors of the treat and be unaware that it is packed with so many good-for-you foods.

Natural Color Ingredients
Disruptive innovation opportunity: Develop natural color alternatives for food products.
No Added Sugars
Disruptive innovation opportunity: Create innovative sweeteners for healthier food options.
Hidden Vegetable Snacks
Disruptive innovation opportunity: Design creative ways to incorporate vegetables into popular snacks.

Industries Being Reshaped

Food and Beverage
Disruptive innovation opportunity: Explore new ingredients and processes to create healthier food and beverage options.
Confectionery
Disruptive innovation opportunity: Develop innovative and healthier options in the confectionery industry.
Children's Food
Disruptive innovation opportunity: Create nutritious and appealing food options for children.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 41%
Activity 33%
Freshness 8%