Nourishing Vegetable Popsicles

SPRICE Offers Flavors Like Orange & Carrot and Cucumber & Lime

Sweet and refreshing fruits are often incorporated into the ingredient lists for summer popsicles, but it is far less common to find vegetable popsicles on the market. As such, '&samhoud food' developed SPRICE as a way for consumers to get a flavorful dose of their daily greens in the form of a sweet treat.

SPRICE is offered in two flavors, including Cucumber & Lime, as well as Orange & Carrot. These organic fruit and vegetable popsicles are packaged in boxes of four that emphasize what it calls "did-you-knows and good-to-knows," such as the vitamin content of the vegetable-packed frozen treats. To further promote goodness and transparency, the packaging developed for SPRICE by creative agency MAS shows a depiction of the popsicles with an image that reflects their exact size.

Vegetable-based Popsicles
Develop more vegetable-based popsicles as a healthy alternative to traditional sugar-laden versions.
Organic Frozen Treats
Market organic frozen treats that have additional health benefits while maintaining flavor.
Transparent Packaging
Create transparent packaging that shows the exact size of the product.

Sectors Adopting This

Health Food
Develop healthy alternative treats for snacking.
Organic Food
Develop and market organic food for a more health-conscious community.
Packaging
Innovate packaging design to show the exact content and quality of products being sold.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 39%
Freshness 8%

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