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Better-for-You Fruit Pops

GoodPop's Twin Pops Reinvent Favorite Childhood Flavors

— May 12, 2021 — Lifestyle
GoodPop's Twin Pops join the brand's range of dairy-free and vegan frozen treats, and they help people of all ages enjoy the flavors of beloved childhood treats in a better-for-you way. The new frozen pop flavors can be found in varieties like Sweet Cherry, Valencia Orange and Concord Grape, which are packaged in sets of four so that cooling summer refreshments are easy to keep in stock.

According to the brand, its new release introduces the "only twin pops on the market that are 100% fruit juice." The Twin Pops are free from added sugar and share just 35 calories per pop. The guilt-free indulgences are perfect for splitting and sharing, and they promise to appeal to ingredient-conscious consumers who are keen to avoid certain ingredients like GMOs and sugar alcohol sweeteners.
Trend Themes
1. Better-for-you Frozen Treats - The rise of healthy and guilt-free frozen treat options continue to disrupt the traditional frozen desserts market.
2. 100% Fruit Juice Snacks - Consumers are looking for snack options with all-natural ingredients, and products made from 100% real fruit juice offer a more appealing alternative to sugary snacks.
3. Convenient Healthy Snacks - The demand for on-the-go and pre-packaged healthy snack options continues to grow, as consumers prioritize convenience and wellness in their daily routines.
Industry Implications
1. Frozen Desserts - The frozen desserts industry has an opportunity to create new and innovative healthy options that cater to consumers who want better-for-you alternatives.
2. Healthy Snacks - The healthy snack market is growing, and incorporating 100% fruit juice products like the GoodPop Twin Pops can offer a satisfying and healthier option to consumers.
3. Grocery and Convenience Stores - Grocery and convenience stores can benefit from offering a wider variety of healthy snack options, including better-for-you frozen treats like the GoodPop Twin Pops.
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