The new Il Gufo flagship store in the heart of Paris is the brand's first in the City of Lights. The warm, tiny space is characterized by its Nordic-inspired design that uses minimalist decor and infrastructure to create a merchandising scheme that feels natural, uncluttered and something out of the kind of home to be featured in a magazine spread.
The bright space only carries children's clothing that has been made with wholly natural materials from a trusted and certified origin without any inclusion of synthetic substances such as glue.
Located on Boulevard Saint-Germain, the store opened in October 2015 and was designed by the architect Antognoni and agency Orvett. Notably, the children's fashion brand is owned by Veneto and the store is sure to entice new customers with welcoming, texture-rich window display.