Cocolico is an online clothing store and the brand recently created a physical store that consumers can visit and experience.
The pop-up store is located in Paris, France and was designed with the inspiration of a "happy childhood" in mind. The store features interactive digital elements in the form of a digitized mirror that provides a unique way for children to choose their clothes. The store offers bespoke clothing for both male and female children and its pop-up functions as a space that provides the same services while simultaneously advertising them.
This pop-up clothing store functions as a unique retail space that enhances consumer awareness of the Cocolico brand for those who were previously unaware of it.