Category
Lifestyle
Assisted Choices
Trend cluster
Category
Superfood
Refreshment
Retailers are offering superfood-infused alcohols for the home.
3.5
Trend score
Trend
What is the Superfood Refreshment trend?
Superfood Refreshment: As superfoods permeate everything from the food industry to the beauty industry, they are now being offered in the alcohol retail industry for consumers seeking to create customized superfood cocktails in their own homes. Combining food fads and maker culture, this shift caters to the growing demographic of North American consumers who experiment with cocktails at home. The increase of superfood alcohols in retail serves to cater to consumers' growing desire to personalize their health and wellness-related choices in every aspect of their lives.
Trend themes
Themes within the Superfood Refreshment trend
Three behaviours holding the trend together01
Superfood-Infused Beverages
The use of superfoods in cocktail and alcohol beverage ingredients is becoming increasingly popular to cater to consumer desire for a customization and personalization of their health and wellness-related choices.
02
Health and Wellness Focus
An increasing consumer focus on health and wellness has led to the creation of beverages that offer health benefits and nourishing ingredients.
03
Sustainability and Ethical Sourcing
Consumers are increasingly interested in environmentally and social responsible businesses, leading to a growing interest in brands that prioritize ethical sourcing and sustainability.
Industry implications
What the Superfood Refreshment trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Incorporating superfoods and healthier ingredients into alcoholic beverages is a disruptive innovation opportunity for food and beverage companies, in catering to health-focused consumers looking to indulge in a more nutritious way.
For
Beauty
Superfood-infused alcohol fits in with a wider trend of incorporating healthy ingredients into beauty and personal care products, creating an opportunity for beauty companies to expand into the beverage industry.
For
Sustainable and Ethical Business
Consumers' growing interest in sustainability and ethical sourcing creates an opportunity for businesses looking to demonstrate their commitment to these values in their production processes and ingredients.
Workshop question
How can your brand empower its consumers to personalize the products/services it offers on their own terms?
Trend signals
Trend signals for Superfood Refreshment
Trend score 3.5 out of 10, from popularity 51%, activity 46%, freshness 8%.
Popularity51%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Superfood Refreshment trend
7 featured examples from Dec 18, 2015 to Oct 4, 2017CategoryLifestyle
Alcoholic Juice Bars
This Juice and Smoothie Bar Switches to Serving Healthy Cocktails at Night
The food and beverage industry can capitalize on the trend of alcoholic juice bars by offering health-focused ingredients and menu options to attract health-conscious consumers.
CategoryLifestyle
Beautifying Water Cocktails
This Beauty Cocktail Kit Includes a Shaker and a Superfood Mixer
Opportunity for beverage companies to create innovative and healthy alternatives to traditional alcoholic drinks.
CategoryLifestyle
Fair Trade Superfood Vodkas
The 'Fair' Quinoa Vodka Alcohol Brand is Committed to Fair Trade
Opportunity for the beverage industry to expand their offerings to include more Fair Trade and healthy options.
CategoryLifestyle
Superfood Cocktail Menus
Exile Bistro's Drink Menu Features Algae and Chaga Mushroom Cocktails
The trend towards superfood-infused cocktails and health-conscious ingredients creates opportunities for restaurants and bars to attract a health-conscious clientele.
CategoryLifestyle
Antioxidant Matcha Wines
Tea Company Itokyuemon Makes Green Tea Wine
The tea industry can explore incorporating matcha into various products, including wines, in order to cater to the growing consumer demand for healthy and unique beverage options.
CategoryLifestyle
Turmeric-Infused Libations
Von Humboldt’s Turmeric Liqueur Fuses Botanical and Bitter Flavor Notes
The beverage industry can explore incorporating superfood ingredients into their alcoholic beverages, offering consumers health benefits and new taste experiences.
CategoryLifestyle
Artisanal Superfood Spirits
FAIR. Offers Nutritious Alcoholic Drinks With Acai, Goji and Kumquat
Disruptive innovation opportunity: Introduce ethical sourcing practices and fair trade products into the liquor industry, catering to the growing demand for sustainable and social…
