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Superfood Refreshment

Retailers are offering superfood-infused alcohols for the home

Implications - As superfoods permeate everything from the food industry to the beauty industry, they are now being offered in the alcohol retail industry for consumers seeking to create customized superfood cocktails in their own homes. Combining food fads and maker culture, this shift caters to the growing demographic of North American consumers who experiment with cocktails at home. The increase of superfood alcohols in retail serves to cater to consumers' growing desire to personalize their health and wellness-related choices in every aspect of their lives.
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
118,065 Total Clicks
Dec 15 - Oct 17
This Year and Average
LifestyleHealthDrinking
Featured Examples
Beautifying Water Cocktails - This Beauty Cocktail Kit Includes a Shaker and a Superfood Mixer
SCORE 5.2
Warm 2,499 Clicks Pub: Dec 18, 15
Beautifying Water Cocktails
This Beauty Cocktail Kit Includes a Shaker and a Superfood Mixer
In order to emphasize the versatility of its beauty cocktail water mix, Sakara Life is now selling ‘The Beauty Water Cocktail Collection.’ On its own, this bottled beauty concoction... [More]
Fair Trade Superfood Vodkas - The 'Fair' Quinoa Vodka Alcohol Brand is Committed to Fair Trade
SCORE 4.2
Average 2,129 Clicks Pub: Mar 19, 16
Fair Trade Superfood Vodkas
The 'Fair' Quinoa Vodka Alcohol Brand is Committed to Fair Trade
When it comes to alcohol brands, not very many can measure up to ‘Fair’ Quinoa Vodka, which provides drinkers with a libation focused on equality. A Fair Trade vodka, ‘Fair’... [More]
Antioxidant Matcha Wines - Tea Company Itokyuemon Makes Green Tea Wine
SCORE 3.5
Mild 526 Clicks Pub: Apr 4, 16
Antioxidant Matcha Wines
Tea Company Itokyuemon Makes Green Tea Wine
Itokyuemon is a tea company based out of Kyoto that’s now producing ‘Yokan no Midori,’ or green tea wine. This white wine beverage is described as “Vin au thé vert”... [More]
Artisanal Superfood Spirits - FAIR. Offers Nutritious Alcoholic Drinks With Acai, Goji and Kumquat
SCORE 3.3
This Year and Mild 173 Clicks Pub: Oct 4, 17
Artisanal Superfood Spirits
FAIR. Offers Nutritious Alcoholic Drinks With Acai, Goji and Kumquat
FAIR. is a premium liquor brand known for its range of ethically sourced and fair trade products—from traditional gins and rums to its signature superfood spirits. The brand’s health-... [More]
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