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Superfood Refreshment

Retailers are offering superfood-infused alcohols for the home

Implications - As superfoods permeate everything from the food industry to the beauty industry, they are now being offered in the alcohol retail industry for consumers seeking to create customized superfood cocktails in their own homes. Combining food fads and maker culture, this shift caters to the growing demographic of North American consumers who experiment with cocktails at home. The increase of superfood alcohols in retail serves to cater to consumers' growing desire to personalize their health and wellness-related choices in every aspect of their lives.

Workshop Question - How can your brand empower its consumers to personalize the products/services it offers on their own terms?

SCORE 4.9

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 53 Examples: 149,105 Total Clicks

Date Range: Dec 15 - Oct 17

Trending: Average

Consumer Insight Topics: Lifestyle Health Drinking

Featured Examples

Alcoholic Juice Bars - This Juice and Smoothie Bar Switches to Serving Healthy Cocktails at Night

SCORE 5.8

Warm 3,426 Clicks Pub: Sep 21, 16

Alcoholic Juice Bars

This Juice and Smoothie Bar Switches to Serving Healthy Cocktails at Night

With the rise of healthy living, many cities have been overwhelmed with the arrival of juice and smoothie bars. Supernatural Spitalfields is a new one in London that sets itself apart from the rest... [More]

Beautifying Water Cocktails - This Beauty Cocktail Kit Includes a Shaker and a Superfood Mixer

SCORE 5

Average 2,793 Clicks Pub: Dec 18, 15

Beautifying Water Cocktails

This Beauty Cocktail Kit Includes a Shaker and a Superfood Mixer

In order to emphasize the versatility of its beauty cocktail water mix, Sakara Life is now selling ‘The Beauty Water Cocktail Collection.’ On its own, this bottled beauty concoction... [More]

SCORE 3.9

Mild 2,254 Clicks Pub: Mar 19, 16

Fair Trade Superfood Vodkas

The 'Fair' Quinoa Vodka Alcohol Brand is Committed to Fair Trade

When it comes to alcohol brands, not very many can measure up to ‘Fair’ Quinoa Vodka, which provides drinkers with a libation focused on equality. A Fair Trade vodka, ‘Fair’... [More]

Superfood Cocktail Menus - Exile Bistro's Drink Menu Features Algae and Chaga Mushroom Cocktails

SCORE 4.8

Average 743 Clicks Pub: Jun 23, 17

Superfood Cocktail Menus

Exile Bistro's Drink Menu Features Algae and Chaga Mushroom Cocktails

Vancouver-based Exile Bistro specializes in health-conscious food and beverage options that are made using immunity-boosting ingredients like algae and Chaga mushroom. The restaurant’s new... [More]

Antioxidant Matcha Wines - Tea Company Itokyuemon Makes Green Tea Wine

SCORE 3.2

Mild 623 Clicks Pub: Apr 4, 16

Antioxidant Matcha Wines

Tea Company Itokyuemon Makes Green Tea Wine

Itokyuemon is a tea company based out of Kyoto that’s now producing ‘Yokan no Midori,’ or green tea wine. This white wine beverage is described as “Vin au thé vert”... [More]

Turmeric-Infused Libations - Von Humboldt’s Turmeric Liqueur Fuses Botanical and Bitter Flavor Notes

SCORE 2.8

Mild 279 Clicks Pub: Oct 4, 17

Turmeric-Infused Libations

Von Humboldt’s Turmeric Liqueur Fuses Botanical and Bitter Flavor Notes

Von Humboldt’s Turmeric Liqueur is a superfood-infused spirit that lets consumers indulge without the guilt. Inspired by 19th century explorer, Alexander von Humboldt, this unique spirit by... [More]