Superfood Refreshment

Retailers are offering superfood-infused alcohols for the home

Implications - As superfoods permeate everything from the food industry to the beauty industry, they are now being offered in the alcohol retail industry for consumers seeking to create customized superfood cocktails in their own homes. Combining food fads and maker culture, this shift caters to the growing demographic of North American consumers who experiment with cocktails at home. The increase of superfood alcohols in retail serves to cater to consumers' growing desire to personalize their health and wellness-related choices in every aspect of their lives.

Workshop Question - How can your brand empower its consumers to personalize the products/services it offers on their own terms?
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149,105 Total Clicks
Dec 15 - Oct 17
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Featured Examples
Alcoholic Juice Bars - This Juice and Smoothie Bar Switches to Serving Healthy Cocktails at Night
SCORE 5.8
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SCORE 5
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Fair Trade Superfood Vodkas - The 'Fair' Quinoa Vodka Alcohol Brand is Committed to Fair Trade
SCORE 3.9
Mild 2,254 Clicks Pub: Mar 19, 16
Fair Trade Superfood Vodkas
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Superfood Cocktail Menus - Exile Bistro's Drink Menu Features Algae and Chaga Mushroom Cocktails
SCORE 4.8
Average 743 Clicks Pub: Jun 23, 17
Superfood Cocktail Menus
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Antioxidant Matcha Wines - Tea Company Itokyuemon Makes Green Tea Wine
SCORE 3.2
Mild 623 Clicks Pub: Apr 4, 16
Antioxidant Matcha Wines
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Itokyuemon is a tea company based out of Kyoto that’s now producing ‘Yokan no Midori,’ or green tea wine. This white wine beverage is described as “Vin au thé vert”... [More]
Turmeric-Infused Libations - Von Humboldt’s Turmeric Liqueur Fuses Botanical and Bitter Flavor Notes
SCORE 2.8
Mild 279 Clicks Pub: Oct 4, 17
Turmeric-Infused Libations
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Von Humboldt’s Turmeric Liqueur is a superfood-infused spirit that lets consumers indulge without the guilt. Inspired by 19th century explorer, Alexander von Humboldt, this unique spirit by... [More]
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