Category
Autos
Racing Homage
Trend cluster
Category
Modernized
Vehicle
Nostalgic cars are created or updated with contemporary elements.
4.3
Trend score
Trend
What is the Modernized Vehicle trend?
Modernized Vehicle: Brands are leveraging the nostalgia associated with old classic cars and are either redesigning, or updating them with modern tech elements that bring those cars out of past decades and into this one. Whether converted to electric or made to be connected, these cars aim to function as the ideal balance between nostalgic design and contemporary standards. Modernized classic vehicles function as ideal purchases for Gen X and Boomer demographics, as these generations have both the income and the desire for a more familiar past as incentives.
Trend themes
Themes within the Modernized Vehicle trend
Three behaviours holding the trend together01
Nostalgic Modernization
The surging trend of modernizing nostalgic cars or recreating them using cutting-edge tech elements provides lucrative opportunities for brands to target Gen X and Boomer demographics.
02
Electric Classic Cars
As cities work toward zero-emissions goals, retrofitting classic cars to electric-powered offers a disruptive innovation opportunity.
03
Connected Car Accessories
Developing connected car accessories that enable standard vehicles to transform into connected cars drastically changes the car ownership experience.
Industry implications
What the Modernized Vehicle trend means for industry
Where the trend changes the playbookFor
Automotive Industry
The automotive industry must constantly explore the market to understand how to match the growing demand for nostalgia and modernization with current and future industry trends.
For
Technology Industry
Tech industries have the potential to assist in retrofitting classic cars or recreate cars using the latest technology and innovative components.
For
Consumer Electronics Industry
With the potential of turning standard cars into connected cars, consumer electronics industries can create new accessories that enhance the customer's on-the-road experience.
Workshop question
How can your brand leverage consumers' desire for familiarity, while balancing that with modern design or production standards?
Trend signals
Trend signals for Modernized Vehicle
Trend score 4.3 out of 10, from popularity 62%, activity 58%, freshness 8%.
Popularity62%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Modernized Vehicle trend
6 featured examples from Jul 14 to Oct 4, 2017CategoryAutos
Modernized Convertible Concepts
The Vision Mercedes-Maybach 6 Cabriolet is an Old School EV
Automakers in the luxury segment can embrace the trend towards electrification and develop more high-end electric vehicles.
CategoryEco
Electric Microbus Designs
The Environmentally Made-Over VW Minibus is Hitting the Road in 2022
The automotive industry can lead the way in producing eco-friendly vehicles while leveraging technology and design to create modernized and connected versions that cater to the yo…
CategoryAutos
Retro Japanese Race Cars
The Infiniti Prototype 9 is an Electric-powered Tribute to 1940s Racing
Automakers can create new models to target car enthusiasts who appreciate both vintage and modern technology.
CategoryEco
Modernized Urban Taxis
London's Black Taxi Cab Will Have More Electric Power Than Before
The modernization of urban taxis highlights the potential for disruptive innovation in the automotive industry, specifically in the development of electric vehicles and battery te…
CategoryAutos
Connected Car Accessories
TELUS Drive+ and Mojio Turns Cars Built After 1996 into Connected Cars
The automotive industry is being disrupted by the trend of connected cars and the potential for new aftermarket services like in-vehicle WiFi and predictive maintenance.
CategoryAutos
Retro-Styled Electric Cars
The Jaguar E-Type Zero Looks Like a Model From the 1960s
The automotive industry can explore opportunities to create more retro-styled electric cars, attracting customers who appreciate vintage aesthetics combined with sustainable techn…
