Subversive Deception

Brands overthrow consumer perceptions that higher costs mean higher quality

Implications - Brands that are known to be more affordable are using various advertising platforms to intentionally deceive consumers into believing they are consuming products that are much more expensive than they already are. More than exposing the associations consumers often make that expensive and minimally branded products are higher in quality, these campaigns push to subvert those notions. This shift allows for brands that are associated with cheaper products or services to push past negative assumptions about the quality of their products, and reframe consumers' perspective – while still holding on to their consumer base and core values.

Workshop Question - In what area is your brand perceived negatively, or "lesser than" a competitor? How can it subvert those consumer perceptions and expectations?
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
58,145 Total Clicks
Apr 17 - Aug 18
This Year and Warm
MarketingBusinessCommercials
Featured Examples
Deceptive Shampoo Campaigns - Suave Professionals Has Released a Creative Ad to Market Its Shampoo
SCORE 7.8
Hot 5,560 Clicks Pub: Apr 20, 17
Deceptive Shampoo Campaigns
Suave Professionals Has Released a Creative Ad to Market Its Shampoo
Suave Professionals is an affordable hair care brand that created a unique campaign in order to alter the way consumers view the brand. Due to the brand’s low cost, consumers are less likely... [More]
Deceptive Coffee Shop Menus - Tim Hortons Opened a Fake Cafe Called 'Perfectly Uncomplicated Lattes'
SCORE 7.5
Warm 2,836 Clicks Pub: Apr 19, 17
Deceptive Coffee Shop Menus
Tim Hortons Opened a Fake Cafe Called 'Perfectly Uncomplicated Lattes'
This month, residents of Toronto’s hip Queen West neighborhood began buzzing about a new coffee shop called Perfectly Uncomplicated Lattes. While the minimalist decor and millennial-friendly... [More]
Bag Differentiation Guides - This Guide Distinguishes the IKEA Frakta from a High-Fashion Look-Alike
SCORE 6.2
Warm 992 Clicks Pub: Apr 26, 17
Bag Differentiation Guides
This Guide Distinguishes the IKEA Frakta from a High-Fashion Look-Alike
Balenciaga, the haute couture brand from Spain, recently released a tote that looks startlingly similar to the iconic IKEA Frakta bag, so the Swedish furniture and decor megastore released a handy... [More]
Affordable At-Home Spa Products - 'Aroma' is a Line of Affordable Luxury Bath and Shower Products
SCORE 7
This Year and Warm 458 Clicks Pub: Aug 21, 18
Affordable At-Home Spa Products
'Aroma' is a Line of Affordable Luxury Bath and Shower Products
‘Aroma’ makes a range of at-home spa products for the bath and shower that approach self-care from a perspective of affordable luxury. As the name of the product selection suggests,... [More]
Moon-Inspired Golden Burgers - The New McDonald's Item Celebrates the Mid-Autumn Festival in Asia
SCORE 6.4
This Year and Warm 384 Clicks Pub: Aug 27, 18
Moon-Inspired Golden Burgers
The New McDonald's Item Celebrates the Mid-Autumn Festival in Asia
Creatives in the culinary industry have been serving up authentic golden burgers that are offered to consumers at extremely luxe prices — Chef Diego Buik’s $2300 gold leaf-topped creation,... [More]
Quantcast