Subversive Deception

Brands overthrow consumer perceptions that higher costs mean higher quality

Implications - Brands that are known to be more affordable are using various advertising platforms to intentionally deceive consumers into believing they are consuming products that are much more expensive than they already are. More than exposing the associations consumers often make that expensive and minimally branded products are higher in quality, these campaigns push to subvert those notions. This shift allows for brands that are associated with cheaper products or services to push past negative assumptions about the quality of their products, and reframe consumers' perspective – while still holding on to their consumer base and core values.
SCORE 8.8
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89,773 Total Clicks
Jul 16 - Oct 17
This Week and Warm
MarketingBusinessCommercials
Featured Examples
Deceptive Shampoo Campaigns - Suave Professionals Has Released a Creative Ad to Market Its Shampoo
SCORE 9
This Year and V. Hot 4,245 Clicks Pub: Apr 20, 17
Deceptive Shampoo Campaigns
Suave Professionals Has Released a Creative Ad to Market Its Shampoo
Suave Professionals is an affordable hair care brand that created a unique campaign in order to alter the way consumers view the brand. Due to the brand’s low cost, consumers are less likely... [More]
Deceptive Coffee Shop Menus - Tim Hortons Opened a Fake Cafe Called 'Perfectly Uncomplicated Lattes'
SCORE 8.7
This Year and V. Hot 2,027 Clicks Pub: Apr 19, 17
Deceptive Coffee Shop Menus
Tim Hortons Opened a Fake Cafe Called 'Perfectly Uncomplicated Lattes'
This month, residents of Toronto’s hip Queen West neighborhood began buzzing about a new coffee shop called Perfectly Uncomplicated Lattes. While the minimalist decor and millennial-friendly... [More]
Bag Differentiation Guides - This Guide Distinguishes the IKEA Frakta from a High-Fashion Look-Alike
SCORE 7.5
This Year and Warm 663 Clicks Pub: Apr 26, 17
Bag Differentiation Guides
This Guide Distinguishes the IKEA Frakta from a High-Fashion Look-Alike
Balenciaga, the haute couture brand from Spain, recently released a tote that looks startlingly similar to the iconic IKEA Frakta bag, so the Swedish furniture and decor megastore released a handy... [More]
Faux Luxury Underwear Shops - Fruit of the Loom's Fake 'Früt' Store Shows Image Isn't Everything
SCORE 5.6
Warm 236 Clicks Pub: Jul 19, 16
Faux Luxury Underwear Shops
Fruit of the Loom's Fake 'Früt' Store Shows Image Isn't Everything
Fruit of the Loom opened ‘Früt,’ a fake store, to test how women reacted to their products when they were sold as luxury underwear. The store was designed and laid out just like many... [More]
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