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Beautified Brawler

Cosmetics employ tough branding to attract a different consumer set

Implications - Branding messages in cosmetics skew towards traditionally gentle and smooth conceptions of beauty, whether those products are for men or women. Brands that incorporate rough and raw imagery appeal to both male and female consumers who view their cosmetics purchases as rugged and utilitarian rather than soft and beautiful. This reversal ultimately expands the consumer base for the industry as a whole, rewarding brands with the willingness to flip their traditional ideals.
Workshop Question - From a demographic perspective, what consumer group is furthest from your current target? How could you flip your brand image to appeal to this new group?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
154,986 Total Clicks
Date Range:
Feb 17 — Oct 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Video Game Character-Promoted Gels
Video Game Character-Promoted Gels
Yanagiya’s J-Gel Campaign Features Guile from Street Fighter
Yanagiya, a cosmetics brand that’s based out of Japan, recently launched a new advertising campaign to promote its J-Gel product for men. Rather than using a traditional model to show off... MORE
Superhero Cosmetics Collections
Superhero Cosmetics Collections
The Face Shop X Marvel Avengers Cosmetics Collection is Extensive
Korean cosmetics company ‘The Face Shop’ has teamed up with ‘Marvel’ to create an Avengers cosmetics collection. The Face Shop is known for releasing huge collections of... MORE
Fantasy Show-Themed Eyeshadows
Fantasy Show-Themed Eyeshadows
Strobe Cosmetics is Offering Eyeshadows Inspired by Game of Thrones
Strobe Cosmetics is offering a new set of eyeshadows titled The Bay of Dragons Collection, which features three different shades that were all inspired by the TV show Game of Thrones. In the... MORE
Beer-Based Cosmetic Collections
Beer-Based Cosmetic Collections
Manufaktura Offers Cosmetic Products Based in Czech Beer
Manufaktura is a male-focused cosmetics brand that offers a collection of items based in beer from the Czech Republic. Whether the products are bath items like body washes, or soothing products... MORE
play_circle_filled Athletic Mascara Marketing
Athletic Mascara Marketing
Eyeko's Waterproof Eye Makeup is Branded as a "Sport" Mascara
There are thousands of waterproof eye makeup products to choose from across the world, especially mascara, but Eyeko is setting itself apart as a producer of ‘Sport Waterproof Mascara.’... MORE
Intensive Athletic Hand Balms
Intensive Athletic Hand Balms
The Duke Cannon Bloody Knuckles Hand Repair Balm is Soothing
The Duke Cannon Bloody Knuckles Hand Repair Balm has been formulated to be suitable for those who lead active, rigorous lifestyles to ensure that they never have to deal with chapped skin again.... MORE

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