Older Millennials with children keep their careers through tech assistance
Implications - Between paying off school debt and having taken on unpaid internships and other career hardships, the older Millennial is not willing to sacrifice their career to have children. They plan to maintain both by leveraging the help of assistive technology. This goes beyond the logistics of parenting, and into productionizing qualitative aspects of parenting.
Workshop Question - How can your product or service enable consumers to reach a compromise regarding more difficult parts of their lives?
Trend Themes
1. Assistive Technology for Parenting - New devices and apps are changing the parenting game by introducing assistive technology that has the potential to alleviate some of the stress of parenting.
2. Real-time Custom Advice Apps - Apps that cater to individual parenting styles and provide real-time advice are becoming increasingly popular among working parents.
3. Interactive Bedtime Storytelling - Voice-activated apps that use sound effects for immersive storytelling are providing a new way for parents to bond with their kids without relying on screens.
Industry Implications
1. Childcare and Babysitting Services - The use of robotic and digital devices for parenting opens up opportunities for new companies to provide childcare services that are more efficient and technologically advanced.
2. Wearable Technology for Parenting - Parenting-specific wearable technology and apps have the potential to improve the organization and productivity of working parents, creating a new market for technology companies.
3. Publishing and Book Industry - The use of sound effects in storytelling changes the traditional format of books and opens up new opportunities for publishers to offer interactive and immersive reading experiences.
4 Featured, 31 Examples:
69,352 Total Clicks
Date Range:
Oct 16 — Oct 17
Trending:
Mild
Consumer Insight Topics:
