BHüe is an innovative cosmetics brand that takes a different approach to bringing beauty to the masses. The brand makes a point to crowdsource and gather feedback from its customers when it comes to developing new products that will be universally flattering for all skin tones. For instance, with each of the Liquid Matte Lipstick shades that is available, there is a Cover Foundation to match every undertone as well.
One of the most interesting cosmetic products from the e-commerce brand is its 'Chameleon Pink' tinted lip balm, which comes in a handy travel-sized kit with an applicator brush. This product is a berry-scented clear jelly balm that gradually turns pink when applied. As BHüe describes: "The more you press and smack your lips, the pinker the formula becomes."