Category
Lifestyle
Assisted Choices
Trend cluster
Category
Snackified
Collagen
Edible collagen comes in convenient on-the-go protein bar packages.
4.0
Trend score
Trend
What is the Snackified Collagen trend?
Snackified Collagen: With protein bars already a mainstay in the pantries of the health-minded consumer, superfood ingredient collagen is hopping on the convenient snacking wagon as a natural progression from beverage mix-in. A dual-purpose ingredient that promotes internal health while promising to rewind the clock aesthetically, collagen's widespread appeal hits the perfect medium for the pro-millennial demographic looking for a quick fix and healthy indulgences.
Trend themes
Themes within the Snackified Collagen trend
Three behaviours holding the trend together01
Edible Collagen
Consumers are looking for snack products infused with collagen, an ingredient that promotes internal health while promising anti-aging benefits.
02
Nutritious Snack Bars
Protein-packed snack bars that combine nuts and seeds along with collagen present a disruptive opportunity for health-focused consumers looking for convenience and anti-aging benefits.
03
Dual-Purpose Ingredients
Brands that incorporate ingredients with benefits for both internal and external health are likely to appeal to pro-millennial consumers who seek quick and natural ways to indulge in healthy snacking.
Industry implications
What the Snackified Collagen trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can explore the inclusion of collagen in snack products to cater to wellness-conscious consumers who are looking for convenient and healthy nutrition options.
For
Supplement
The supplement industry can explore innovative ways of incorporating collagen in nutritional supplements to provide alternatives to consumers looking for natural and anti-aging supplement options.
For
Beauty
Including collagen in beauty products presents a disruptive opportunity for the beauty industry to cater to a growing consumer demand for products that enhance internal and external health and beauty.
Workshop question
What is the easiest way to consume your product and how can you facilitate that consumption?
Trend signals
Trend signals for Snackified Collagen
Trend score 4.0 out of 10, from popularity 50%, activity 63%, freshness 8%.
Popularity50%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Snackified Collagen trend
4 featured examples from Jul 26 to Sep 16, 2017CategoryLifestyle
Collagen-Rich Cookie Bars
NeoCell's Cookie Bars Boast 12 to 13 Grams of Protein Per Serving
Collagen supplement companies can expand their product lines and innovate by incorporating collagen into snack and beverage products.
CategoryLifestyle
Protein-Rich Collagen Bars
NuttZo's Nut Butter Bars are Packed with Seven Nuts and Seeds
The health and wellness industry can benefit from creating collagen-rich snack products to cater to consumers' desire for anti-aging and convenient nutrition.
CategoryLifestyle
Collagen Snack Bars
Kalumi Makes a Trio of 'Beautyfood' Collagen Protein Bars
The health snack industry can explore opportunities to incorporate collagen into their product offerings, tapping into the growing demand for collagen-rich snacks.
CategoryLifestyle
Grass-Fed Collagen Bars
Primal Kitchen's Snack Protein Bars Boast Grass-Fed Hydrolyzed Collagen
Opportunity for the food and beverage industry to innovate collagen-enriched snacks and grain-free protein bars.
