Edible collagen comes in convenient on-the-go protein bar packages
Implications - With protein bars already a mainstay in the pantries of the health-minded consumer, superfood ingredient collagen is hopping on the convenient snacking wagon as a natural progression from beverage mix-in. A dual-purpose ingredient that promotes internal health while promising to rewind the clock aesthetically, collagen's widespread appeal hits the perfect medium for the pro-millennial demographic looking for a quick fix and healthy indulgences.
Workshop Question - What is the easiest way to consume your product and how can you facilitate that consumption?
Trend Themes
1. Edible Collagen - Consumers are looking for snack products infused with collagen, an ingredient that promotes internal health while promising anti-aging benefits.
2. Nutritious Snack Bars - Protein-packed snack bars that combine nuts and seeds along with collagen present a disruptive opportunity for health-focused consumers looking for convenience and anti-aging benefits.
3. Dual-purpose Ingredients - Brands that incorporate ingredients with benefits for both internal and external health are likely to appeal to pro-millennial consumers who seek quick and natural ways to indulge in healthy snacking.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the inclusion of collagen in snack products to cater to wellness-conscious consumers who are looking for convenient and healthy nutrition options.
2. Supplement - The supplement industry can explore innovative ways of incorporating collagen in nutritional supplements to provide alternatives to consumers looking for natural and anti-aging supplement options.
3. Beauty - Including collagen in beauty products presents a disruptive opportunity for the beauty industry to cater to a growing consumer demand for products that enhance internal and external health and beauty.
