Category
Fashion
Scaled Restraint
2.8
Trend score
Trend
What is the Edible Protection trend?
Edible Protection: The use of edible ingredients in sun care and protection products is on the rise, offering a point of distinction for products in a market that is increasingly overrun with choice. Whether edible or not, these sun protection items reveal the growing prominence of natural products in a range of industries. This emerging shift speaks to the steadfast commitment that consumers have to products they perceive as natural, and the willingness for brands to cater to this perception in increasingly creative ways.
Trend themes
Themes within the Edible Protection trend
Three behaviours holding the trend together01
Edible Sun Protection
The growing use of edible ingredients in sun care and protection, offering a natural SPF solution for consumers.
02
Natural Skincare Solutions
The prominence of natural products in a range of industries, providing all-natural, nourishing ingredients for sun care products.
03
Environmental Protection Sun Care
The inspiration of creating all-natural and toxin-free solutions for sun protection with the additional benefit of not affecting the oceans.
Industry implications
What the Edible Protection trend means for industry
Where the trend changes the playbookFor
Beauty and Skin Care
Opportunities to innovate in the natural and edible ingredient space and reduce the usage of harmful chemicals for sun protection products.
For
Beverage
Opportunities to develop drinkable sun protectors as an alternative to topical applications for convenience and portability.
For
Fitness and Sports
Combining sun care products with fitness, sports, and outdoor recreation to provide a more engaging and better product experience for niche markets.
Workshop question
How can your brand tweak one aspect of its processes or marketing techniques to create a more authentic image in consumers' minds?
Trend signals
Trend signals for Edible Protection
Trend score 2.8 out of 10, from popularity 36%, activity 39%, freshness 8%.
Popularity36%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Edible Protection trend
7 featured examples from Jul 22, 2015 to Sep 22, 2017CategoryLifestyle
Oil-Enriched Stick Sunscreens
Coola Mineral Sport Sunscreen Moisturizes and Protects the Skin
Opportunity for sunscreen manufacturers to innovate and create stick sunscreens that offer easier application and faster absorption.
CategoryLifestyle
Sun Protection Beverages
UVO Supplies Sun Protection in the Form of a Drink
The beauty industry can explore the incorporation of natural SPF ingredients into their products to offer consumers enhanced sun protection.
CategoryFashion
After-Sun Cooling Sprays
Sun Bum's 'Cool Down' Aloe Spray Soothes and Enriches Skin
Disruptive innovation opportunity: Rethink traditional skincare products by incorporating natural ingredients and convenient application methods.
CategoryLifestyle
Surfer-Inspired Sun Care
'Surfyogis Surfscreen' Contains All-Natural Ingredients
The beauty and personal care industry can capitalize on the trend by developing natural and environmentally-friendly sun care products for conscious consumers.
CategoryLifestyle
Lightweight Yogurt Sunscreens
Korres' Face Sunscreen Features Reparative, Nourishing Yogurt
The skincare industry can benefit from the example of Korres and create more innovative, natural ingredients in sunscreens and other products.
CategoryFashion
Tinted Mineral Sunscreens
UNSUN's Natural Sunscreen is Tinted to Suit People of Color
Cosmetics companies can create more inclusive makeup and skincare products that cater to people of all skin types and tones to expand their customer base.
CategoryLifestyle
Sun Care Drinks
Dr. Skin's Natural Sun Protection Remedy Takes the Form of a Drink
Skincare companies can explore the potential of combining internal and external care to help break conventional beauty and bodycare norms.
