Sun care products feature food-based ingredients
Implications - The use of edible ingredients in sun care and protection products is on the rise, offering a point of distinction for products in a market that is increasingly overrun with choice. Whether edible or not, these sun protection items reveal the growing prominence of natural products in a range of industries. This emerging shift speaks to the steadfast commitment that consumers have to products they perceive as natural, and the willingness for brands to cater to this perception in increasingly creative ways.
Workshop Question - How can your brand tweak one aspect of its processes or marketing techniques to create a more authentic image in consumers' minds?
Trend Themes
1. Edible Sun Protection - The growing use of edible ingredients in sun care and protection, offering a natural SPF solution for consumers.
2. Natural Skincare Solutions - The prominence of natural products in a range of industries, providing all-natural, nourishing ingredients for sun care products.
3. Environmental Protection Sun Care - The inspiration of creating all-natural and toxin-free solutions for sun protection with the additional benefit of not affecting the oceans.
Industry Implications
1. Beauty and Skin Care - Opportunities to innovate in the natural and edible ingredient space and reduce the usage of harmful chemicals for sun protection products.
2. Beverage - Opportunities to develop drinkable sun protectors as an alternative to topical applications for convenience and portability.
3. Fitness and Sports - Combining sun care products with fitness, sports, and outdoor recreation to provide a more engaging and better product experience for niche markets.
