Aloe vera is known as one of the best remedies for skin that has been burned or dried out by the sun—as such, Sun Bum offers an easy-to-apply solution for soothing skin in the form of a cooling spray.
The Cool Down post-sun spray is enriched with aloe and Vitamin E, which help to hydrate and moisturize the skin. The spray formula can be applied to the body in a similar way to spray sunscreen products, and the light, non-greasy formula is quickly absorbed for soothing. Alongside aloe, some of the other beneficial natural ingredient that are used to provide relief include cucumber fruit extract, chamomile flower oil and sunflower seed oil.
Sun Bum's Cool Down solution is also offered in alternative forms, such as lotions and gels for post-sun care.
What's Driving This Trend
- Natural Skincare
- Disruptive innovation opportunity: Develop new cooling spray formulations enriched with natural ingredients for soothing and hydrating sunburned skin.
- Spray-on Skincare
- Disruptive innovation opportunity: Create innovative spray-on products for skincare that offer quick absorption and non-greasy formulas for convenient application.
- Alternative Post-sun Care Products
- Disruptive innovation opportunity: Expand the range of post-sun care products to include alternative forms such as lotions and gels for consumers with different preferences.
Who This Affects Most
- Skincare
- Disruptive innovation opportunity: Rethink traditional skincare products by incorporating natural ingredients and convenient application methods.
- Beauty
- Disruptive innovation opportunity: Explore new ways to enhance post-sun care routines by introducing unique products that cater to different customer needs.
- Wellness
- Disruptive innovation opportunity: Develop holistic post-sun care solutions that promote overall wellness and self-care rituals.
