Vacation, the 80s-inspired brand behind The World's Best-Smelling Sunscreen, recently dropped AFTER SUN by Vacation, an all-new eau de toilette that shares a scent with the Illustrious” Vacation After Sun Gel.
While the brand's first eau de toilette, VACATION by Vacation, invites people to "smell like sunscreen and summer," AFTER SUN by Vacation boasts top notes of aloe vera, green tea and melon, plus cardamom, ozone and minibar gin at its heart, followed by plush resort towels and open-weave linen at its base.
This genderless fragrance supports effortless transitions from day to night, helping sun-loving individuals feel refreshed in mind and body, and ready to continue their adventures with an evening of leisure.
Key Themes Behind This Trend
- Genderless Fragrances
- The rise of genderless fragrances provides an opportunity for After-Sun by Vacation to cater to a wider consumer base.
- Sun Protection Products
- The success of After-Sun by Vacation highlights the potential for innovation in sun protection products that combine functionality with pleasing scents.
- Scented Skincare
- After-Sun by Vacation demonstrates the demand for scented skincare products that enhance the sensory experience and promote relaxation.
Where This Applies
- Fragrance Industry
- Expanding into the fragrance industry opens up new opportunities for After-Sun by Vacation to tap into the growing demand for unique and wearable scents.
- Skincare Industry
- The success of After-Sun by Vacation shows a potential market for scented skincare products that offer both sun protection and pleasant fragrances.
- Travel and Leisure Industry
- After-Sun by Vacation aligns with the travel and leisure industry, providing an opportunity to collaborate with resorts, airlines, and travel companies to offer a unique sensory experience.
