True to its name, the Korres Yoghurt Nourishing Fluid Veil Face Sunscreen features yogurt as a star ingredient, as it boasts soothing, reparative and nourishing properties for the skin. Korres notes that "for centuries, Greek grandmothers applied real yoghurt on sun-damaged skin to soothe and heal." Alongside this standout ingredient, the formula is also infused with rice and camapu extracts, plus provitamin B5 to help with the reduction of inflammation.
The product takes the form of an ultra-light, fast-absorbing liquid that is said to be suitable for all skin types.
The versatile product can be worn by itself as a light daily moisturizer, over another skincare product or even under makeup if desired. Korres sun protection range also includes the Greek Yoghurt After-Sun Cooling Gel for further skin-soothing after exposure to the sun.
Key Themes Behind This Trend
- Yogurt Skincare
- With the success of Korres’ Yogurt Face Sunscreen, there is an opportunity for beauty companies to create more skincare products infused with yogurt as a key ingredient.
- Multi-purpose Sunscreen
- The versatility of Korres’ Yogurt Nourishing Fluid Veil Face Sunscreen being wearable alone or over makeup provides opportunity for more multi-purpose sunscreens to enter the market.
- Natural Sunscreen
- With the use of natural ingredients like yogurt, rice, and chamomile extracts, there is potential for more natural and organic sunscreens.
Where This Applies
- Skincare Industry
- The skincare industry can benefit from the example of Korres and create more innovative, natural ingredients in sunscreens and other products.
- Organic Beauty Industry
- The use of natural ingredients in Korres’ Yogurt Nourishing Fluid Veil Face Sunscreen is an example for the organic beauty industry to use more natural ingredients in their sunscreens and products.
- Makeup Industry
- With Korres’ Yogurt Nourishing Fluid Veil Face Sunscreen being wearable under makeup, there is an opportunity for the makeup industry to create more versatile, multi-use products.
