Category
Tech
Delegated Interfaces
Trend cluster
Category
Crossover
Computing
New devices increase their value by piggybacking off of common tech products.
5.1
Trend score
Trend
What is the Crossover Computing trend?
Crossover Computing: Considering the relative cost of new devices for consumers, it can be difficult to motivate consumers to make purchases. Clever tech producers have thus created highly functional, yet inexpensive products by harnessing the power of devices consumers already own. Extending this concept, upstart brands that leverage a knowledge of consumers' industry-specific purchases can deliver quality, affordable products.
Trend themes
Themes within the Crossover Computing trend
Three behaviours holding the trend together01
Piggybacking Products
Companies are creating highly functional, yet inexpensive products by leveraging the power of devices consumers already own.
02
Smartphone-Powered Devices
Products and programs are making use of the immense power of smartphones and tablets to create new multifunctional devices.
03
Cost-Effective Designs
The low cost point and eco-friendly nature of repurposing old devices allows for more consumers to access technology.
Industry implications
What the Crossover Computing trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
By repurposing existing consumer electronics, companies can create new innovative products at a lower price point.
For
Home Security
Smartphone-powered home security systems creates a more cost-effective option for homeowners and renters.
For
Education
Smartphone-powered devices such as multifunctional projectors can improve the delivery of content in classrooms and professional settings.
Workshop question
Brainstorm a product that functions through the use of a common item your target consumer already owns.
Trend signals
Trend signals for Crossover Computing
Trend score 5.1 out of 10, from popularity 74%, activity 70%, freshness 8%.
Popularity74%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Crossover Computing trend
4 featured examples from Dec 16, 2016 to Oct 10, 2017CategoryTech
Multifunctional Smartphone Projectors
The 'EllyStand' Smart Device Holder Stand is Multipurpose
The 'EllyStand' aligns with the mobile accessories industry, offering a versatile and functional product for smartphones and tablets.
CategoryTech
Smartphone-Powered Laptops
The 'Openbook' Laptop Uses the Processing Power of Your Smartphone
Opportunity for consumer electronics companies to develop innovative products that leverage smartphone processing power and enhance user experience.
CategoryTech
Smartphone-Powered Gaming Laptops
The 'XFINITUM' Hybrid Laptops Rely on Smartphones to Operate
The consumer electronics industry can leverage the trend of smartphone-powered computing to develop more cost-effective and energy-efficient hybrid laptops for mobile computing.
CategoryTech
Smartphone-Powered Security Systems
The 'Seas' Smart Home Security System Uses Old Devices to Work
Affordable, flexible, and no-internet options for home security systems.
