Category
Lifestyle
Assisted Choices
Trend cluster
Category
Modernized
Lens
Prescription lens services are updating to suit the needs of modern consumers.
2.9
Trend score
Trend
What is the Modernized Lens trend?
Modernized Lens: Prescription contact lenses and glasses now incorporate elements that modern day consumers are in need of, rather than only offering products that improve sight. Whether sold via smart phone apps, infused with AR elements, or whether they feature UV-blocking designs, these products serve to enhance the lens-wearing experience. This shift is not just indicative of changing technologies in this industry, but also of an increased need to meet the accessibility and convenience-based consumer expectations that they have now come to expect in all aspects of their lives.
Trend themes
Themes within the Modernized Lens trend
Three behaviours holding the trend together01
Smart Contact Lenses
Developing custom contact lenses infusing augmented reality technology inside
02
Direct-to-Consumer Prescription Replacements
Eliminating the inconvenience of getting prescription lenses in a pair of stylish frames
03
3D-Printed Optical Lenses
Printing 3D optics or lenses to shape them exactly to a patient's specific vision needs
Industry implications
What the Modernized Lens trend means for industry
Where the trend changes the playbookFor
Optical Industry
The industry will be disrupted as optical manufacturers shifts to smart, direct-to-consumer and 3D-printed lenses
For
E-commerce
The e-commerce market for prescription lenses will be altered as direct-to-consumer business models become more prevalent
For
Augmented and Virtual Reality
The trend of incorporating AR technology in smart contact lenses is expected to impact the AR industry as well.
Workshop question
How can your brand incorporate or enhance any of the convenience-based solutions that consumers have grown accustomed to?
Trend signals
Trend signals for Modernized Lens
Trend score 2.9 out of 10, from popularity 45%, activity 35%, freshness 8%.
Popularity45%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Modernized Lens trend
6 featured examples from Jun 8, 2016 to Oct 10, 2017CategoryTech
Anime-Infused Contact Lenses
These Smart Custom Contact Lenses Could Help Pokémon Go Players
Disruptive innovation opportunities include creating new gaming experiences that integrate augmented reality contact lenses.
CategoryArt & Design
3D-Printed Optical Lenses
Luxexcel Makes Printed Optically Clear Creations
Luxexcel's 3D-printed lenses are revolutionizing the eyewear industry with their customizable and precise vision solutions.
CategoryBusiness
Prescription Lens Replacement Services
Lensabl Offers Direct-to-Consumer Prescription Replacements
Disruptive innovation opportunity: Introduce an e-commerce model within the eyewear retail industry to offer high fashion glasses at a lower cost than traditional brick-and-mortar…
CategoryLifestyle
Tech-Focused Contact Lenses
The Bausch + Lomb Ultra Contacts Hydrate and Reduce Strain
Partner with eye care professionals to provide the contact lenses to customers and explore additional solutions for eye strain and related issues.
CategoryLifestyle
UV-Shielding Contact Lenses
Hubble Offers Daily Contact Lenses at Half the Cost of Retail
The eyewear industry can leverage UV-shielding materials and innovative contact lens designs to enhance consumer eye protection and vision.
CategoryTech
Contact Lens-Shopping Apps
This App Lets You Order Contact Lenses At the Blink Of An Eye
The contact lens-shopping app developed by DiscountContactLenses.com demonstrates how online retailers can innovate and enhance the customer experience through mobile technology.
