Furtive Fitness

Consumers make subtle commitments to physical fitness

Implications - While many consumers are interested in personal fitness, not all of those consumers identify with the culture surrounding health, wellness, and workouts. In lieu of the loud colors, spandex, and elaborate equipment that characterizes this typical fitness figure, companies have created fitness gear that allows consumers to work out subtly. Stripping these mainstream cultural connotations away helps alternative consumers achieve their goals without betraying their own styles.
SCORE 9
Popularity
Activity
Freshness
Megatrends
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211,191 Total Clicks
Apr 17 - Oct 17
Fresh and Hot
LifestyleHealth
Featured Examples
Discreet Workstation Gym Equipment - The 'Cubii Jr' Discreetly Allows for Workouts When Seated
SCORE 10
New and Viral 481 Clicks Pub: Oct 10, 17
Discreet Workstation Gym Equipment
The 'Cubii Jr' Discreetly Allows for Workouts When Seated
Spending hours sitting at your desk is a surefire way to find yourself becoming sluggish, so the ‘Cubii Jr’ has been designed to help offer office employees with a way to incorporate... [More]
Smart Wellness Bras - VITALI's Bra for Health Serves as an All-Day, Personal Wellness Coach
SCORE 8.2
This Year and Hot 1,281 Clicks Pub: Apr 12, 17
Smart Wellness Bras
VITALI's Bra for Health Serves as an All-Day, Personal Wellness Coach
Sports bras are associated with health and fitness, but only when one is working out in them—with its new campaign on Kickstarter, VITALI is out to change this with its smart bra for health. The &... [More]
Inexpensive Activity Trackers - The Misfit 'Flare' Wrist Fitness Tracker Tracks Workouts and More
SCORE 7.7
This Year and Hot 1,071 Clicks Pub: Apr 12, 17
Inexpensive Activity Trackers
The Misfit 'Flare' Wrist Fitness Tracker Tracks Workouts and More
The wearable market is filled with dozens of different options, but the Misfit ‘Flare’ wrist fitness tracker aims to offer a simpler experience in order to ensure a focus on various... [More]
Standing Desk Balance Boards - The Pono Board Strengthens Your Core During Workouts or Work
SCORE 8.1
This Month and Hot 994 Clicks Pub: Sep 17, 17
Standing Desk Balance Boards
The Pono Board Strengthens Your Core During Workouts or Work
Standing desks quickly became the choice solution for those looking to decrease their sluggish feelings after extended work periods and now new products like the Pono Board are being created to... [More]
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