Virtual Zoology

Zoos and national parks are turning to VR for more ethical viewing practices

Implications - Virtual reality is now being incorporated into the zoos and parks industry for more cruelty-free animal viewing. Whether actively preventing harm, or avoiding the consequences of keeping animals in captivity, virtual applications in zoology will slowly result in a more ethical form of understanding wildlife for the average consumer. With more public information on the downfalls of animal captivity and poaching, and as consumers increasingly seek out experiences that align with their personal values, this application of VR and smart technology serves to assuage consumer guilt while still giving them the informative and immersive experiences they crave.

Workshop Question - How can your brand incorporate virtual or augmented reality in a way that exceeds real-world experiences?
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