Category
Tech
Delegated Interfaces
Trend cluster
Category
Virtual
Zoology
Zoos and national parks are turning to VR for more ethical viewing practices.
4.0
Trend score
Trend
What is the Virtual Zoology trend?
Virtual Zoology: Virtual reality is now being incorporated into the zoos and parks industry for more cruelty-free animal viewing. Whether actively preventing harm, or avoiding the consequences of keeping animals in captivity, virtual applications in zoology will slowly result in a more ethical form of understanding wildlife for the average consumer. With more public information on the downfalls of animal captivity and poaching, and as consumers increasingly seek out experiences that align with their personal values, this application of VR and smart technology serves to assuage consumer guilt while still giving them the informative and immersive experiences they crave.
Trend themes
Themes within the Virtual Zoology trend
Three behaviours holding the trend together01
Virtual Reality Zoos
With virtual zoos becoming more prominent, there is an opportunity to create cruelty-free animal viewing experiences with similar immersive experiences.
02
IOT Poaching Prevention
As conservationists face increasing challenges due to animal poaching, there is an opportunity to create anti-poaching technology that emphasizes the use of IoT systems and LPWAN technology.
03
Virtual Aquariums
Technology that blends the physical with the digital can create an opportunity for innovative, inspiring, and immersive learning experiences for people of all ages through AR and VR technology.
Industry implications
What the Virtual Zoology trend means for industry
Where the trend changes the playbookFor
Entertainment Industry
By fusing VR, AR, and smart technology with traditional entertainment structures, there is an opportunity to create new forms of immersive entertainment experiences.
For
Conservation and Sustainable Development Industry
The conservation industry can use sensors and satellite technology to prevent poaching in remote areas where endangered animals live.
For
Education Industry
Virtual reality in the education sector can be used to build immersive experiences for students to learn about marine biology that would otherwise not have been possible.
Workshop question
How can your brand incorporate virtual or augmented reality in a way that exceeds real-world experiences?
Trend signals
Trend signals for Virtual Zoology
Trend score 4.0 out of 10, from popularity 61%, activity 52%, freshness 8%.
Popularity61%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virtual Zoology trend
6 featured examples from Jan 18, 2017 to May 8, 2018CategoryEco
Fishless Aquarium Attractions
National Geographic's Encounter: Ocean Odyssey is Cruelty-Free
The entertainment industry can create innovative, immersive experiences for audiences by exploring the use of motion-capture technology and moving away from traditional animal exh…
CategoryTech
In-Mall VR Theme Parks
Landmark Entertainment is Releasing Its 'LIVE Centers' Across China
Advancements in VR technology present opportunities for the entertainment industry to create new innovative entertainment experiences.
CategoryLife-Stages
AR Aquarium Toys
Pai Technology's 'Ocean Pets' is a Unique Virtual Aquarium for Kids
Incorporating digital elements into traditional toys opens up possibilities for innovative and interactive play experiences.
CategoryEco
Anti-Poaching Sensors
This Animal Poaching Prevention Effort Uses IoT and LPWAN Technologies
The application of anti-poaching sensors provides an innovative solution for protecting endangered species in game reserves and national parks.
CategoryTech
VR Wildlife Games
'Virry VR: Wild Encounters' Puts Players Close to Wild Animals
Developers can create new immersive and educational gaming experiences using VR technology and 360-degree filming techniques that incorporate wildlife and natural environments.
CategoryPop Culture
Immersive Coastline Simulators
'BBC Earth: Life in VR' Immerses Viewers in the Californian Coast
Incorporating immersive VR experiences into travel destinations can attract a wider range of visitors and enhance their experience.
