In response to the overwhelming demand for more sustainable coffee brands, a company called Gorilla Conservation Coffee has launched a business that combines coffee with conservation.
Gorilla Conservation Coffee is an indie coffee company that is currently raising funds on the crowdfunding platform Indiegogo. The company sells 100 percent Arabica coffee beans, which have been hand-picked and fresh-roasted to create a unique flavor and aroma. The roast is not only delicious, but proceeds from each bag of coffee sold go towards supporting grassroots gorilla conservation efforts in Uganda. Funds are also used to train local farmers in sustainable coffee production methods to further protect the natural habitat of the endangered mountain gorillas.
With many millennials looking to buy products that also support social and environmental initiatives, Gorilla Conservation Coffee is sure to be a hit among conscious consumers.
What's Driving This Trend
- Sustainable Coffee Brands
- Gorilla Conservation Coffee combines coffee with conservation to meet the demand for more sustainable coffee brands.
- Crowdfunding for Social and Environmental Initiatives
- The crowdfunding platform Indiegogo is used by Gorilla Conservation Coffee to raise funds for grassroots gorilla conservation efforts in Uganda.
- Conscious Consumerism
- Gorilla Conservation Coffee appeals to conscious consumers who want to support social and environmental initiatives with their purchases.
Who This Affects Most
- Coffee Retail
- The coffee retail industry can take advantage of the demand for sustainable coffee brands by creating their own socially and environmentally conscious products.
- Crowdfunding Platforms
- Crowdfunding platforms can attract more campaigns for social and environmental initiatives by showcasing the success and impact of projects like Gorilla Conservation Coffee.
- Sustainable Agriculture Training
- The agricultural training industry can offer specialized programs to educate farmers on sustainable coffee production methods to meet the growing demand for environmentally friendly products.
