In response to the overwhelming demand for more sustainable coffee brands, a company called Gorilla Conservation Coffee has launched a business that combines coffee with conservation.
Gorilla Conservation Coffee is an indie coffee company that is currently raising funds on the crowdfunding platform Indiegogo. The company sells 100 percent Arabica coffee beans, which have been hand-picked and fresh-roasted to create a unique flavor and aroma. The roast is not only delicious, but proceeds from each bag of coffee sold go towards supporting grassroots gorilla conservation efforts in Uganda. Funds are also used to train local farmers in sustainable coffee production methods to further protect the natural habitat of the endangered mountain gorillas.
With many millennials looking to buy products that also support social and environmental initiatives, Gorilla Conservation Coffee is sure to be a hit among conscious consumers.