'Encounter: Ocean Odyssey' is an attraction in the heart of New York City that gives people the chance to swim with whales and dolphins, marvel at coral and even play with seals—none of which are real animals that are held in captivity at the Times Square exhibit.
National Geographic's fish-free Encounter: Ocean Odyssey provides an in-depth look at the wonders of the ocean using motion-capture technology, showcasing "some of the most interesting and rarely-witnessed animal behavior the ocean has to offer," according to Lisa Truitt, chief creative officer and partner at SPE Partners.
As well as presenting an inspiring vision for the "aquarium of the future," National Geographic's Encounter: Ocean Odyssey sets a precedent for other attractions, entertainment centers and theme parks that want to remove creatures living in captivity from their model.
What's Driving This Trend
- Fish-free Attractions
- Entertainment venues are shifting away from traditional animal exhibition and using technology to create immersive experiences.
- Cruelty-free Tourism
- The public is increasingly seeking out experiences and attractions that do not rely on captive animals or contribute to animal cruelty.
- Motion-capture Technology
- Advances in motion-capture technology are allowing entertainment companies to create more realistic and interactive simulations of animal behavior without relying on live animals.
Who This Affects Most
- Entertainment
- The entertainment industry can create innovative, immersive experiences for audiences by exploring the use of motion-capture technology and moving away from traditional animal exhibition.
- Tourism
- Tourism industry can implement more sustainable and cruelty-free attractions that are in line with public preferences and values.
- Technology
- The technology industry can continue to develop and improve motion-capture technology for entertainment companies to create even more realistic and interactive simulations of animal behavior without relying on live animals.
