Sudan, the World's Most Eligible Bachelor, Has a Profile on Tinder

 - May 26, 2017
References: olpejetaconservancy.org & adweek
Sudan is the name of a 43-year-old rhino that has been dubbed the 'World's Most Eligible Bachelor.' This is because Sudan is the last male Northern White Rhino in the world and his species may end with him because he cannot mate naturally. To bring awareness to this issue, Ogilvy Africa, Ogilvy North America and Kenya’s Ol Pejeta Conservancy (where Sudan resides) joined forces to stress the need for funding to research artificial reproduction methods that may be used to breed Sudan with Souther White Rhinos.

Users on Tinder had the chance to match with Sudan and then donate to support Ol Pejeta Conservancy's breeding program. News of a rhino on Tinder quickly spread and became a sensation, and donations to the cause increased by 320%.