Category
Lifestyle
Assisted Choices
Trend cluster
Category
Incentivized
Testing
Brands find unique ways to motivate consumers to get their eyes checked.
2.9
Trend score
Trend
What is the Incentivized Testing trend?
Incentivized Testing: Brands are finding new and distinct ways to motivate consumers to test their eyesight, offering a more experiential form of engagement with eyewear-related concerns. These emerging products and services not only serve to better market brands in this industry, but they also lift the anxiety or banality that consumers often associate with these medical check-ins. This shift reveals the potential for even the most objectively tedious services to transform into more engaging experiences, forming a point of reference that other brands can use to re-frame the more negatively viewed aspects of their own companies.
Trend themes
Themes within the Incentivized Testing trend
Three behaviours holding the trend together01
On-Demand Healthcare Services
Providing at-home or on-demand eye exams offers a more convenient and affordable option for busy and cost-conscious consumers.
02
Smartphone-Compatible Eye Tests
Eye tests that utilize smartphones or smartphone-compatible devices make the process more accessible and cost-effective, reducing the need for expensive equipment and office visits.
03
Gamified Healthcare Tools
Gamifying healthcare tools and tests, like eye exams, can make the otherwise mundane experience more fun, engaging, and memorable.
Industry implications
What the Incentivized Testing trend means for industry
Where the trend changes the playbookFor
Healthcare Services
The healthcare industry can benefit from exploring more convenient and affordable on-demand services for a wider range of medical check-ins.
For
Optometry
The optometry industry can benefit from offering more affordable and accessible eye exams, utilizing smartphone-compatible devices and at-home services.
For
Gamification
The gamification industry can benefit from exploring the potential of making otherwise mundane experiences, like healthcare tests, more fun, engaging, and memorable.
Workshop question
How can your brand reframe its more tedious processes, products or services to better engage its employees or consumers?
Trend signals
Trend signals for Incentivized Testing
Trend score 2.9 out of 10, from popularity 51%, activity 27%, freshness 8%.
Popularity51%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Incentivized Testing trend
6 featured examples from Jun 8, 2016 to Aug 18, 2017CategoryTech
Chromatic Eye Test Games
iGame's Free Eye Test Assesses Color Recognition
Designers can use iGame's Eye Test game to sharpen their color recognition skills, ultimately improving their design work.
CategoryMarketing
Karaoke Eye Tests
Rnib Launched an Unexpectedly Fun Eye Exam Test at Glastonbury Festival
Opportunity for healthcare providers to make eye tests more engaging and interactive for patients.
CategoryBusiness
Prescription-Testing Apps
Warby Parker's 'Prescription Check' Lets Users Check Their Eyes at Home
The rise of prescription-testing apps presents a disruptive innovation opportunity within the telehealth industry, allowing for remote eye testing and expanding access to vision c…
CategoryLifestyle
Low-Cost Vision Testers
The 'EyeQue' Uses a Smartphone to Perform Vision Tests Whenever Needed
CategoryMarketing
Vision-Testing Food Trucks
Nikon's 'Vision Food Truck' Offers an Enticing Reward for Eye Tests
Disruptive innovation opportunity: Integrate technology and convenience into the optical industry to streamline vision testing processes and make them more engaging for customers.
CategoryLifestyle
Smartphone-Assisted Eye Exams
This Startup Provides Consumers with Eye Exams On-Demand
Blink's on-demand eye exams cater to busy consumers, disrupting the traditional optometry office industry and highlighting a new segment of healthcare services.
