Brands find unique ways to motivate consumers to get their eyes checked
Implications - Brands are finding new and distinct ways to motivate consumers to test their eyesight, offering a more experiential form of engagement with eyewear-related concerns. These emerging products and services not only serve to better market brands in this industry, but they also lift the anxiety or banality that consumers often associate with these medical check-ins. This shift reveals the potential for even the most objectively tedious services to transform into more engaging experiences, forming a point of reference that other brands can use to re-frame the more negatively viewed aspects of their own companies.
Workshop Question - How can your brand reframe its more tedious processes, products or services to better engage its employees or consumers?
Trend Themes
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On-demand Healthcare Services — Providing at-home or on-demand eye exams offers a more convenient and affordable option for busy and cost-conscious consumers.
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Smartphone-compatible Eye Tests — Eye tests that utilize smartphones or smartphone-compatible devices make the process more accessible and cost-effective, reducing the need for expensive equipment and office visits.
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Gamified Healthcare Tools — Gamifying healthcare tools and tests, like eye exams, can make the otherwise mundane experience more fun, engaging, and memorable.
Industry Implications
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Healthcare Services — The healthcare industry can benefit from exploring more convenient and affordable on-demand services for a wider range of medical check-ins.
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Optometry — The optometry industry can benefit from offering more affordable and accessible eye exams, utilizing smartphone-compatible devices and at-home services.
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Gamification — The gamification industry can benefit from exploring the potential of making otherwise mundane experiences, like healthcare tests, more fun, engaging, and memorable.
