Incentivized Testing

Brands find unique ways to motivate consumers to get their eyes checked

Implications - Brands are finding new and distinct ways to motivate consumers to test their eyesight, offering a more experiential form of engagement with eyewear-related concerns. These emerging products and services not only serve to better market brands in this industry, but they also lift the anxiety or banality that consumers often associate with these medical check-ins. This shift reveals the potential for even the most objectively tedious services to transform into more engaging experiences, forming a point of reference that other brands can use to re-frame the more negatively viewed aspects of their own companies.
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
68,321 Total Clicks
Jun 16 - Oct 17
Recent and Mild
MarketingBusinessLifestyleHealth
Featured Examples
Chromatic Eye Test Games - iGame's Free Eye Test Assesses Color Recognition
SCORE 6.9
This Quarter and Warm 538 Clicks Pub: Aug 18, 17
Chromatic Eye Test Games
iGame's Free Eye Test Assesses Color Recognition
Though iGame’s free Eye Test probably doesn’t have any merit in the world of optometry, it’s a fun game that can be of use to designers looking to hone their skills with hues. The... [More]
Karaoke Eye Tests - Rnib Launched an Unexpectedly Fun Eye Exam Test at Glastonbury Festival
SCORE 5.8
This Year and Warm 98 Clicks Pub: Jun 21, 17
Karaoke Eye Tests
Rnib Launched an Unexpectedly Fun Eye Exam Test at Glastonbury Festival
The last place one might expect to take an eye exam test is at a music festival, but the Glastonbury Festival is the only place that the Karaoke Eye Test can be found. For the festival, Royal... [More]
Prescription-Testing Apps - Warby Parker's 'Prescription Check' Lets Users Check Their Eyes at Home
SCORE 5.5
This Year and Warm 417 Clicks Pub: May 24, 17
Prescription-Testing Apps
Warby Parker's 'Prescription Check' Lets Users Check Their Eyes at Home
Warby Parker, the glasses company best known for its jump from e-commerce into brick-and-mortar retail, nonetheless remains focused on giving its consumers the most direct access to quality frames... [More]
Low-Cost Vision Testers - The 'EyeQue' Uses a Smartphone to Perform Vision Tests Whenever Needed
SCORE 4.2
This Year and Average 821 Clicks Pub: Nov 17, 16
Low-Cost Vision Testers
The 'EyeQue' Uses a Smartphone to Perform Vision Tests Whenever Needed
Heading to a doctor for vision tests isn’t necessarily possible for everyone, so the ‘EyeQue’ is intended to help be an in-home way to stay on top of your vision health. Available... [More]
Vision-Testing Food Trucks - Nikon's 'Vision Food Truck' Offers an Enticing Reward for Eye Tests
SCORE 5.3
This Year and Warm 130 Clicks Pub: May 19, 17
Vision-Testing Food Trucks
Nikon's 'Vision Food Truck' Offers an Enticing Reward for Eye Tests
Routine vision testing is an important part of maintaining good eye health, but it is not one of the most exciting parts of adulthood. To encourage more adults to get their eyes tested, Nikon set up... [More]
Smartphone-Assisted Eye Exams - This Startup Provides Consumers with Eye Exams On-Demand
SCORE 2
Untested 94 Clicks Pub: Jun 7, 16
Smartphone-Assisted Eye Exams
This Startup Provides Consumers with Eye Exams On-Demand
‘Blink’ is a New York-based service that provides consumers with eye exams on-demand thanks to the use of smartphone-compatible gadgets. With consumers leading increasingly busy lives,... [More]
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