GMUNK, a digital director and visual artist with an impressive past of projects for clients like Samsung, Microsoft, adidas, Audi and Vimeo, recently released a series of surreal images that he lensed and edited during the summer of 2016.
Travelling across the United States, the creative captured some stunning landscapes. In doing so, he used a "custom modified Full-Spectrum FujiFilm X-T1 IR, a grip of LifePixel Super-Color Infrared Filters and some Vintage Nikon Manual Focus lenses." This enabled him to adapt the colors into something completely different from what one might expect to see -- swapping the cold greens on mountains for a psychedelic coral tone, or turning skies to a dystopic-looking orange. While some of the surreal images are taken over by a variety of tones of a certain color, others are completely contrasting.
Key Themes Behind This Trend
- Infrared Photography
- Disruptive innovation opportunity: Develop advanced infrared photography techniques and equipment for creating surreal and captivating visuals.
- Landscape Exploration
- Disruptive innovation opportunity: Create immersive technologies and experiences that allow people to explore and appreciate landscapes in unique and unexpected ways.
- Color Manipulation
- Disruptive innovation opportunity: Develop software or tools that enable easy and customizable manipulation of colors in visual media, opening new creative possibilities.
Where This Applies
- Photography Equipment
- Disruptive innovation opportunity: Innovate infrared camera technology and filters to make them more widely accessible and user-friendly.
- Travel and Tourism
- Disruptive innovation opportunity: Integrate immersive technologies like virtual reality to enhance the appreciation of landscapes and attract adventurous travelers.
- Digital Art
- Disruptive innovation opportunity: Develop software or platforms that enable artists to experiment with color manipulation and create visually striking digital artworks.
