Opternative is a service that enables people to take online eye exams and get an accurate and legal eye prescription as a result. As screens become more and more advanced, Opternative is proving that the need for optometrists to have special equipment, or even conduct in-person appointments may become redundant.
Online eye exams do exist, but their results are not as definitive as those offered by Opternative and they typically lead patients to a doctor to see in-person anyways.
Optometrist Dr. Steven Lee developed Opternative to be accessible from anywhere, as well as more time and money-conscious for patients. After some quick calibration with a webcam, the online eye exam takes about 10 minutes and costs just $35, which is about 75% less than going in for an actual doctor's appointment.
Key Themes Behind This Trend
- Online Eye Exams
- Disruptive innovation opportunity: Develop advanced online eye exams that provide accurate and legal prescriptions, making in-person appointments unnecessary.
- Accessible Healthcare
- Disruptive innovation opportunity: Create accessible and affordable healthcare services that can be accessed remotely, reducing the need for in-person appointments.
- Advancements in Digital Technology
- Disruptive innovation opportunity: Explore advancements in digital technology to create sophisticated online medical services that offer accurate and reliable results.
Where This Applies
- Eye Care
- Disruptive innovation opportunity: Integrate digital technology into the eye care industry to provide convenient, cost-effective, and accessible services.
- Healthcare Technology
- Disruptive innovation opportunity: Develop innovative healthcare technology solutions to enable remote healthcare services and reduce the need for in-person appointments.
- Telemedicine
- Disruptive innovation opportunity: Utilize telemedicine platforms to offer remote medical services and improve access to healthcare.
