Sunless tanning products are increasingly offered in solid forms
Implications - Products in the sunless tanning branch of the cosmetic industry are coming in new, solid forms that serve to offer a more distinct product experience for those who enjoy deepening their skin tones. This more condensed form of applying tanner serves two functions – it offers a distinct selling point for brands, and simplifies the process of tanning. This shift combines consumers' desire to avoid taking unhealthy risks in their beauty regimens, along with their desire for both convenience and experience in their consumption choices.
Workshop Question - How can your brand simplify or condense one of its products or services to better appeal to consumers' concerned with both time and function?
Trend Themes
1. Solid Self-tanning Products - Solid self-tanning bars and sheets are becoming more popular as they offer convenience and a distinct selling point for brands to consumers who want to avoid unhealthy risks in their beauty regimens.
2. Skincare-infused Tanning Products - Tanning products infused with high-quality skincare ingredients like lactic acid and Vitamin E are disrupting the beauty industry, offering consumers the best of both worlds to prep their skin with rejuvenating products while simultaneously applying tanning color.
3. Travel-friendly Tanning Products - With the increasing demand for travel-friendly beauty products, brands like Sun Bum offer self-tanning towelettes that are quick to apply and come with moisturizing and exfoliating ingredients, ideal for those who are on the go.
Industry Implications
1. Cosmetics and Skincare - The cosmetic and skincare industry is the main benefactor of these trends in sunless tanning as they continue to seek innovative solutions that combine convenience and skincare benefits with high-quality self-tanning products.
2. Travel and Leisure - Travel and leisure industry professionals can benefit from the demand for travel-friendly beauty products by highlighting their convenience to their clients and partnering with beauty brands that focus on creating on-the-go products.
3. Health and Wellness - With consumers increasingly seeking ways to avoid unhealthy risks in their beauty regimen, the health and wellness industry can capitalize on this by promoting natural and organic self-tanning products that offer desirable results without harming the skin.
