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Solidified Tanner

Sunless tanning products are increasingly offered in solid forms

Implications - Products in the sunless tanning branch of the cosmetic industry are coming in new, solid forms that serve to offer a more distinct product experience for those who enjoy deepening their skin tones. This more condensed form of applying tanner serves two functions – it offers a distinct selling point for brands, and simplifies the process of tanning. This shift combines consumers' desire to avoid taking unhealthy risks in their beauty regimens, along with their desire for both convenience and experience in their consumption choices.

Workshop Question - How can your brand simplify or condense one of its products or services to better appeal to consumers' concerned with both time and function?

SCORE 4.1

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5 Featured, 38 Examples: 68,550 Total Clicks

Date Range: Nov 15 - Oct 17

Trending: Mild

Consumer Insight Topics: Fashion Cosmetics

Featured Examples

Anti-Aging Tanning Wipes - The Dr Dennis Gross Glow Pads Darken the Hue of the Skin on the Face

SCORE 4.9

Average 757 Clicks Pub: Nov 23, 15

Anti-Aging Tanning Wipes

The Dr Dennis Gross Glow Pads Darken the Hue of the Skin on the Face

The Dr Dennis Gross self-tanning wipes offer a quick, easy and fuss-free application for those looking to darken their skin in a hassle-free way. The wipes are conveniently designed to also offer... [More]

Tanning Sheet Masks - St. Tropez's New Product is the First-Ever Bronzing Sheet Mask

SCORE 4.3

Average 631 Clicks Pub: May 17, 17

Tanning Sheet Masks

St. Tropez's New Product is the First-Ever Bronzing Sheet Mask

Combining the popularity of Korean skincare with its expertise in self-tanning, ‘St. Tropez’ has released the first-ever bronzing sheet mask. For those who prefer to use sunless... [More]

Solid Self-Tanning Bars - Ethique's 'Bombshell' is the World's First Solid Self-Tanning Product

SCORE 4.6

Average 418 Clicks Pub: Jun 27, 17

Solid Self-Tanning Bars

Ethique's 'Bombshell' is the World's First Solid Self-Tanning Product

‘Bombshell’ is the name of the world’s first natural self-tanning bar from Ethique Beauty that promises to easily glide over one’s skin and leave no streaks behind. The brand... [More]

Vegan Self-Tanning Towelettes - Sun Bum Offers Quick and Simple Applications of Self Tanners

SCORE 2.3

Untested 336 Clicks Pub: Jan 5, 17

Vegan Self-Tanning Towelettes

Sun Bum Offers Quick and Simple Applications of Self Tanners

Sun Bum is a cosmetics company that is known for its tanning products and its towelettes make for extremely easy application. The Sun Bum Sunless Tanning Towelettes ensure that consumers have the... [More]

Self-Tanning Face Wipes - Tarte Cosmetics' Tanning Towelettes Nourish and Add a Glow to the Skin

SCORE 2

Untested 323 Clicks Pub: Apr 13, 17

Self-Tanning Face Wipes

Tarte Cosmetics' Tanning Towelettes Nourish and Add a Glow to the Skin

Self-tanning products come in many forms, including lotions and sprays, but Tarte Cosmetics makes sets of tanning towelettes for the face that add a bronze color to the skin with wipes. The... [More]