Spiced Refreshment

Spiced beverages are altered for mass-market appeal

Implications - Spiced beverages have either been traditionally used across various continents, or recently picked up as a "highbrow" food fad in North America, and the next evolution in this category is that they are being repositioned in North America to better appeal to the average consumer. The shift towards creating broader appeal for these beverages reveals potential in the neglected demographics of luxury retailers, providing opportunity for brands that specialize in mass-market products to experiment, while preventing consumer isolation.
SCORE 5.2
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44,282 Total Clicks
Mar 16 - Oct 17
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Featured Examples
Cinnamon-Flavored Colas - The New Pepsi Fire Has an Intense Cinnamon Flavor
SCORE 5.2
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The New Pepsi Fire Has an Intense Cinnamon Flavor
Pepsi is releasing a new flavor for the summer called Pepsi Fire. The cinnamon-flavored cola will be available until the end of June in 20oz bottles, 12oz cans and as a Slurpee at select 7-Eleven... [More]
Cayenne-Spiced Coffees - Starbucks' New Chile Mocha is a Spicy Seasonal Sipper
SCORE 3.4
Mild 111 Clicks Pub: Sep 1, 16
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Starbucks' New Chile Mocha is a Spicy Seasonal Sipper
For those who have finally tired of the ever-popular Pumpkin Spice Latte, Starbucks is offering a new seasonal sipper called the Chile Mocha. Instead of traditional fall flavors, the new drink takes... [More]
Spicy Watermelon Lemonades - Disneyland's Krylorian Koolers Offer a Unique Summer Flavor Mash-Up
SCORE 4.7
This Year and Average 101 Clicks Pub: Jun 21, 17
Spicy Watermelon Lemonades
Disneyland's Krylorian Koolers Offer a Unique Summer Flavor Mash-Up
In honor of the new ‘Guardians of the Galaxy’ ride at Disneyland, the ‘Cosmic Canteen’ has launched a spicy watermelon lemonade called the ‘Krylorian Kooler.’... [More]
Spiced Coffee Drinks - The Starbucks Doubleshot Energy Coffee Drinks Now Come in Two Spiced Flavors
SCORE 2.4
Untested 178 Clicks Pub: Mar 28, 16
Spiced Coffee Drinks
The Starbucks Doubleshot Energy Coffee Drinks Now Come in Two Spiced Flavors
Starbucks recently announced that its Doubleshot Energy coffee drinks will now be available in two new spiced flavors. While the coffee-based beverages are primarily designed for fueling consumers... [More]
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