Spiced Refreshment

Implications - Spiced beverages have either been traditionally used across various continents, or recently picked up as a "highbrow" food fad in North America, and the next evolution in this category is that they are being repositioned in North America to better appeal to the average consumer. The shift towards creating broader appeal for these beverages reveals potential in the neglected demographics of luxury retailers, providing opportunity for brands that specialize in mass-market products to experiment, while preventing consumer isolation.

Workshop Question - How can your brand better appeal to neglected demographics, or how can it transform once-inaccessible products/services in its industry for mass appeal?